Multiple social and digital platforms are replacing traditional media. These platforms move faster and cross boundaries more easily than national media.
Topics
Pressure Increases on PR Agencies To Become More Business Savvy
June 17th, 2013 by Ken Jacobs & Bryan ScanlonThe theme for this year’s Counselors Academy spring meeting—which took place in Austin, Texas—was dubbed “WEIRD,” an acronym for Wired, Entrepreneurial, Imaginative and Results-Driven. The moniker of the meeting was a play on the city’s slogan: Keep Austin Weird.
Bold Strategies Gain Audience Share In Hypercompetitive Marketplace
June 17th, 2013 by Mary BuhayAs the economy slowly wends its way toward recovery, many companies are opting to focus on managing risks rather than challenging existing boundaries in their respective businesses. However, there are bold marketers defiantly raising their profiles to seize audience share despite the stagnant economy.
Are You a PR Pro From Krypton?
June 14th, 2013 by Steve GoldsteinIf you’re an immigrant from Krypton living in the U.S.—or in any spot on Earth—then flying without the benefit of a wingspan or jet propulsion and hearing the flutter of a butterfly in Ensenada while you’re leaping over the Empire State…
Are You a PR Pro From Krypton?
June 14th, 2013 by Steve GoldsteinIf you’re an immigrant from Krypton living in the U.S.—or in any spot on Earth—then flying without the benefit of a wingspan or jet propulsion and hearing the flutter of a butterfly in Ensenada while… Continued
Father’s Day Message for Brands: 43% of Dads Take Equal Responsibility as Caregivers
June 14th, 2013 by Steve GoldsteinGibbs & Soell examined attitudes among 469 parents (including fathers) of children under 18 about their attitudes toward their roles as nurturers and household managers.
Fast-Growing Vine Offers Vast New PR Possibilities
June 14th, 2013 by Lucia DavisDespite being around for only five months, Vine is already beating Instagram on Twitter. According to Topsy Analytics, the 6-second stop motion video app’s 2.86 million shares on Twitter beat out the social photo sharing service’s 2.17 million.
Lessons From The Dunkin’ Donuts Customer’s Racist Rant
June 13th, 2013 by Tony SilberOne of the bigger viral stories of the last two days was the foul-mouthed racist rant by a Dunkin’ Donuts customer in Fort Lauderdale, Florida, who filmed herself abusing the store’s employees and posted the video online. The coffee-shop chain has …
Lessons From The Dunkin’ Donuts Customer’s Racist Rant
June 13th, 2013 by Tony SilberOne of the bigger viral stories of the last two days was the foul-mouthed racist rant by a Dunkin’ Donuts customer in Fort Lauderdale, Florida, who filmed herself abusing the store’s employees and posted the… Continued
Facebook Adds #Hashtags: What Now?
June 13th, 2013 by Lucia DavisIt’s been a long time coming. Facebook has officially added hashtags.