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2012 PR People Awards: MARCOM Professional of the Year

November 29th, 2012 by

Winner: Lisa Adler VP, Corporate Communications, Millennium: The Takeda Oncology Company Lisa Alder overseas a communications team that practices PR, patient advocacy, visual communications and digital communications. Under her leadership, a social media program was… Continued

2012 Top Places to Work in PR: The Annie E. Casey Foundation

November 29th, 2012 by

The Annie E. Casey Foundation  The Annie E. Casey Foundation’s culture is both professional and entrepreneurial. The foundation seeks out employees who have are thought leaders and have strong credentials in their areas of expertise.… Continued

3 Tips for Spotting a Rising PR Star

November 28th, 2012 by

Those making hires (and granting raises) in communications should follow these three steps to find the PR stars of tomorrow, today.

Black Friday Lesson: Mobile, Not Social, Drives Sales

November 27th, 2012 by

The digital results for Thanksgiving and Black Friday last week are in, and from a sales perspective were quite impressive: Online sales on Thanksgiving grew by 17.4% from 2011, and the next day, Black Friday, they increased 20.7% from last year, accor…

Community Vent: The Most Irksome Facebook Posts

November 27th, 2012 by

Want to keep your Facebook friends? Avoid posting about politics or going to the gym.

5 Steps for Finding a Balance in PR Work and Life

November 27th, 2012 by

Carrie Fox   For many public relations professionals, finding balance in our business is like finding the Holy Grail. The nature of this industry requires that we be "on" all the time, even when we’re… Continued

Why Thanksgiving Turkey Tastes Better the Next Day, And Why It Matters

November 26th, 2012 by

Ever notice that the Thanksgiving turkey tastes better the next day and the days after? Millions of people look forward to Friday lunches, and Saturday dinners of turkey sandwiches, turkey soup and turkey (or tofu) concoctions.  Yet last Tuesday’s c…

In Petraeus Affair, PR Perpetuates ‘Spin’ Image

November 21st, 2012 by

I must admit that hearing the news that David Petraeus’ biographer and mistress Paula Broadwell and Jill Kelley, also involved in the Petraeus affair, have “PRed up” is a bit annoying. It was reported by AdAge that Broadwell has hired Washington …

8 Tips for Increasing E-Mail Pitch Open Rates Among Journalists

November 21st, 2012 by

Make your news releases and media alerts stand out in a journalist’s inbox with these eight methods.

3 Messaging Strategies for Brands on Small Business Saturday 

November 21st, 2012 by

Word of mouth equals brand advocacy, and these three strategies can help small businesses drive word-of-mouth awareness.