Respondents discover videos via social media sharing on their mobile device. Newspaper content is still in demand.
Topics
School’s Out For Summer, But PR Ed. for Colleges Should Be Constant
June 10th, 2013 by PRNEWSThe Rutgers debacle underscores the need for colleges and universities throughout the country to get more schooling in communications and PR.
Web Companies Tied to NSA Program Need To Come Clean
June 7th, 2013 by Caysey WeltonCompanies like Apple, Facebook and Google may have made a mistake by swiftly denying cooperation with the NSA.
How Susan G. Komen Can Cure Its Reputation
June 6th, 2013 by Caysey WeltonIt’s been more than a year since Susan G. Komen for the Cure found itself in hot water regarding its decision to cease funding for Planned Parenthood.
How to Win Over Your IT Department
June 6th, 2013 by Lucia DavisFor PR pros, IT execs may turn out to be their new BFFs. Here’s how to cultivate one of the most important interoffice relationships.
Why All PR Professionals Need Media Contacts
June 6th, 2013 by Adam MyrickI made a concerted effort to harness the relationships that I had spent years developing and take them with me to the next stop on my career path.
Michelle Obama Schools Heckler, Follow Her Lead with these Tips
June 5th, 2013 by Lucia DavisUse these three tactics to ensure your CEO or client can neutralize a hostile audience.
ABC’s of Content Marketing: Always Be Content-Optimizing
June 4th, 2013 by Steve GoldsteinA content marketing strategy should be a feedback loop centered on measurable objectives and calls to action, says Waggener Edstrom’s Kiersten Lawson.
PR Takeaways to Die For from ‘Game of Thrones’
June 4th, 2013 by Diane SchwartzThe beloved Starks could really benefit from communications counsel.
Rapid Response to A Crisis is Seldom Enough
June 4th, 2013 by Matthew SchwartzTaco Bell is quick to respond to photo of employee getting a little too acquainted with taco shells, but the statement fails to provide some crucial information.