A new Sling study determined that Walmart has more than 40% of active followers, the most by far of the Fortune 100 companies.
Topics
9 Reasons to Make a Career Move
November 20th, 2012 by Beth Haiken, Waypoint HomesWhether its consistently crying on Sunday nights or opportunity knocking on your door, sometimes PR professionals simply need to move on in their career.
News Releases a ‘Tool of Last Resort’ for Verizon’s Rich Young
November 20th, 2012 by Bill MiltenbergVerizon’s director of media relations takes a break from post-Sandy communications tasks to discuss his team’s content strategy.
25 Frequently Misspelled & Misused Words That Haunt PR Pros
November 20th, 2012 by Bill MiltenbergSure, you can make your PR copy sing, but are you an eagle-eye proofreader?
5 Tips for Banking Goodwill with Reporters
November 19th, 2012 by Diane SchwartzThe media’s coverage of David Petraeus has been telling, and instructional. The former CIA director and decorated general who stepped down in early November after admitting to an extramarital affair had been a media darling. Not only did he have the …
Image Patrol: News Corp. vs. BBC: Crises Linger For Two Major Media Properties
November 19th, 2012 by Katie PaineWhile the media cranks out content that it prefers to be long remembered by readers, the BBS and News Corporation would prefer that their major crises would just go away. Here’s how each have fared.
7 Principles for Building Buzz Equity, And Don’t Forget the 3 S’s
November 19th, 2012 by Scott Van CampUse one or more of these buzz tenets and you just might have a truly viral campaign, with over-the-top audience engagement.
The Hobbit Steps Into a PR Crisis
November 19th, 2012 by Bill MiltenbergWith news reports that 27 animals died while being kept on a farm for the filming of The Hobbit, Warner Bros. and Peter Jackson need a new message.
Mayor Bloomberg, Show a Little Empathy
November 16th, 2012 by Scott Van CampLove him or hate him, you have admire the no-nonsense, buttoned-down management style of New York City Mayor Michael Bloomberg. In his nearly 12-year tenure as mayor, he’s proved himself effective at getting things done. So as today’s New York Time…
Getting the Job: 5 Tips for Acing the Dreaded PR Writing Test
November 15th, 2012 by Andrew HindesWhether you’re entering the job market or you’re a seasoned vet considering a career move, here are five ways to nail any pre-employment writing assessment.