Stories by Matthew Schwartz

Infographic: How to Improve Your Company’s ‘Call to Action’

August 4th, 2014 by

Generating earned media is hardly a given, and PR pros are constantly on the hook to find other ways to get fannies in the proverbial seats.

10 Words to Avoid in Your Press Releases

June 16th, 2014 by

Do you use the term “solutions” in your press releases? Be honest. It’s one of those words that seem to describe almost anything. It’s also a crutch that can cost PR pros and communicators dearly when trying to get their media pitches into the right hands.

Weiner: The Gift That Keeps Giving (Or, How Not To Behave If You’re a Public Figure)

September 11th, 2013 by

Sure, Anthony Weiner was toast electorally weeks ago. And now that’s he’s officially been bounced from the Democratic primary, it’s likely we’ve seen the last of Weiner, at least politically.

Video Pick: Werner Herzog’s Chilling Collaboration with AT&T on Texting and Driving

August 15th, 2013 by

AT&T called on German filmmaker Werner Herzog to produce “From One Second to the Next,” a 35-minute documentary focusing on the perils of texting and driving.

Infographic: State of Content Marketing 2013

July 16th, 2013 by

Don’t fight it. Resistance is futile. For PR pros, content marketing now resides at the core of marketing communications.

Swing and a Miss; A-Rod’s Tweet Angers the Yankees

June 26th, 2013 by

Call it another strike in Alex Rodriguez’ clumsy efforts to cleanse his reputation. It’s also a cautionary tale about the proper use of Twitter when you’re a salaried employee.

Rapid Response to A Crisis is Seldom Enough

June 4th, 2013 by

Taco Bell is quick to respond to photo of employee getting a little too acquainted with taco shells, but the statement fails to provide some crucial information.

Measurement Hall of Fame Inductees’ PR Tracking Insights: Q&A With the Experts

April 29th, 2013 by

Contrary to conventional wisdom, PR measurement should inspire (rather than thwart) creativity.

Great Content and Consistency Are Critical to Melding Social Channels

April 29th, 2013 by

Zumba Fitness, the international dance-fitness program catering to roughly 14 million people in more than 150 countries, was looking to shake things up for its brand.

4 Tips for Preparing Senior Executives for a Major Speech

February 12th, 2013 by

President Obama’s State of the Union speech can provide PR pros with a window into how to prepare their top execs for a crucial presentation.