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The ugly story of Aaron Hernandez raises again the issue of perception challenges in big-time sports, both on the professional and collegiate levels, and it’s worth some time thinking about how we got here. We’re… Continued

One of the biggest trends in social apps has been ephemeral massaging capabilities, or sending messages via social channels that are wiped out after a certain amount of time. This week Secret.li became the latest app to enter the iOS space.

Cory Booker has raised $4.6 million in 3 months for his Senate campaign. Here are a few lessons from the Mayor for communications pros.

The Free Library of Philadelphia wanted to let the city know that “we’re here, we’re awesome and we’re ready to help.” Read about the PR behind the campaign.

Marketers and PR professionals keep hearing the drumbeat of content marketing. And it takes a great content strategist to pick up this beat and produce the right kind of content for the right channel.

Tumblr has released mobile app updates for iOS and Android that will boost discovery of new content. Here’s what communicators need to know about the platform.

By now, most agree that social media is a necessary tool for doing business. However, a recent report from Social Media Examiner’s “2013 Social Media Marketing Industry Report” shows that although social media is valuable, not all networks will benefit your brand equally.

As any PR pro can tell you, it’s all in the timing. Whether it’s when you reach a reporter just as he’s in the thick of a story for which your brand can provide some much-needed insight or launch a PR campaign that attaches itself to the zeitgeis…

The experiences of Penn State and Rutgers show how cultures with lax oversight, athletic-department hubris and the failures of effective university leadership can sink well-cultivated reputations for learning and integrity.

They say a picture is worth a thousand words. Used correctly, photo-sharing site Instagram can be worth a lot more to brands constantly trying to cut through the clutter.