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It was the best of days; it was the end of days. So exactly how does a brand prepare for the Mayan Apocalypse?

Contrary to conventional wisdom, PR measurement should inspire (rather than thwart) creativity.

Facebook is the top global brand for the third consecutive quarter, generating $730M of Impact Media Value, according to General Sentiment’s report.

Zumba Fitness, the international dance-fitness program catering to roughly 14 million people in more than 150 countries, was looking to shake things up for its brand.

Every day we are reminded of how digital communications platforms, including social networks, have changed how people interact with each other and how they expect companies to interact with them.

Pinterest, says Erica Campbell Byrum, director of social media for Homes.com, is like fantasy football for women.

Oscar Wilde once said that the “question often arrives a terribly long time after the answer.”  For sure, asking the right questions early and often is the answer to a lot of problems we face as communicators.  Inundated with projects, challenges…

Oscar Wilde once said that the “question often arrives a terribly long time after the answer.”  For sure, asking the right questions early and often is the answer to a lot of problems we face… Continued

Damaged brands can learn a thing or two from the reversal in George W. Bush’s approval ratings.

To increase your chances that a journalist might read your news release e-mails, follow these six recommendations.