In ‘Iron Man 3,’ there’s a scene featuring a reporter shoving his iphone in Tony Stark’s face asking him to make a public statement to his enemies. Stark stares into the iphone, makes his superhero… Continued
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Got ‘Vacationitis?’ An Offbeat Hilton Hotels Campaign Leverages Business-Travel Strength Into Leisure Market
May 6th, 2013 by PRNEWSHilton Hotels & Resorts wanted to find a way to help pressed-for-time business travelers see that the hotel chain could provide an escape, as well.
How to Write a Bylined Article for the Boss
May 6th, 2013 by John RoderickWith everything from Klout scores to Twitter followers, the need to feed the content beast has seldom been greater for senior business leaders.
List of Most Reputable Companies Has a Few Surprises; Demographics Determine Social Media Activity PR Job Satisfaction
May 6th, 2013 by PRNEWSForbes recently released data from its 2013 Most Reputable U.S. Companies report.
7 Tips for Starting a PR Internship Program
May 6th, 2013 by Michelle A. SielingFrom the smallest to largest agencies, as well as corporate communications departments, internship programs are a common part of public relations.
Exclusive PRN Study: Social Spending Is Minimal; But Returns Are Encouraging
May 6th, 2013 by PRNEWSHe added that as social channels proliferate, companies will up the ante on budgeting for such channels. “Social media lets you get more creative, for a relatively low-dollar cost, on how to get out the
PR Training: Not Just Nice-To-Have, But Necessary Cost of Business
May 6th, 2013 by PRNEWSIt’s a chronic problem in PR and communications: Employee training. Despite the dizzying number of disciplines that are now being foisted on communicators—ranging from the ability to think strategically to how to leverage social channels—PR training remains the industry’s Achilles’ heel.
‘See Below’ for 15 Email Pet Peeves
May 3rd, 2013 by Steve GoldsteinYou may think you’re in communications, but you’re really in inbox management.
5 Career Tips From Communications Experts
May 3rd, 2013 by Lucia DavisIn acknowledgement of this morning’s job news, here are five career tips we gathered from industry experts at several PR News’ events and conferences.
JCPenney Communicators Launch ‘Apology Tour’ With Ad
May 2nd, 2013 by Lucia DavisAfter a disastrous 2012, ailing retail giant JCPenney is on a campaign to win back its customers.