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Breaking into a new category is not always easy in the world of communications. So much of what we do is predicated on our category expertise, and so often we rely on that experience to inform our creative thinking for current and future clients.

Here’s a fascinating comparison of two social media behemoths from Social Annex. The graphic takes a look at everything from what people are doing on the platforms to the demographics of users.

“You couldn’t pay me enough to get back into pitching again. There’s just way too much noise out there—it’s too hard to break through,” said a former colleague of mine, who left PR for blogging a few years back.

When the Office of the Director of National Intelligence in August rolled out a Tumblr blog about the work of the nation’s intelligence community, it was just the latest in a growing list of U.S. government blogs on Tumblr. The feds now have more than 30 Tumblr blogs, including blogs for the Defense Department and the Internal Revenue Service, according to The New York Times.

Two high-profile B2B CEOs became unlikely cohorts in Twitter’ s 2013 freshman class: Berkshire Hathaway Chairman and CEO Warren Buffett and activist investor, Carl Icahn.

In 2012, Taco Bell had more than 7 million Facebook fans, all of them garnered via organic growth. For many brands this would be more than adequate; in fact, for several brands the number is unimaginable.

A recent Economist Intelligence Unit (EIU) report on digital marketing preference has one overriding conclusion: Consumers want different things from brands in different industries.

PR pros are constantly trying to anticipate what the next big thing will be. This infographic, “The Internet in 2015,” from Cisco will give you an idea of how things are shaping up online.

Have you found yourself feeling disconnected from key stakeholders? Are you increasingly frustrated as your repeated attempts at engaging—let alone securing commitment—are falling short of what you had

Not more than a few years ago only serious foodies and natives of the Mediterranean sought out Greek-style yogurt. That trend has changed, and Chobani is a big reason for that. However, the company’s recent major product recall has stirred some doubts about quality assurance.