Stories by Bill Miltenberg


The 3 Biggest Trends in PR Measurement Today

May 1st, 2013 by

We asked this year’s PR News Measurement Hall of Fame inductees to paint broad strokes on the state of PR measurement.

Jason Collins’ Story Could Be Sought By Brands

April 30th, 2013 by

Jason Collins, if signed to an NBA team in 2013, may see other brands position themselves close to him for a positive, uplifting messaging.

Press Outreach Skills Still Considered Most Important in PR

April 29th, 2013 by

Communicators still need to be adroit in two of the profession’s main pillars: media relations and written communication.

Video: How To Create In-House Social Media Celebrities

April 26th, 2013 by

Nicole Yelland, director of marketing and communications at Livio, discusses humanizing brands.

Video: How Pinterest Became Akin to Fantasy Football for Women

April 26th, 2013 by

Pinterest, says Erica Campbell Byrum, director of social media for, is like fantasy football for women.

Video: Creating Your Social Media Toolbox

April 25th, 2013 by

Adrianna Giuliani, SVP, creative & strategic planner, DeVries, discusses the tools necessary to manage a brand’s social media presence across so many social platforms.

Video: How to Create an Authentic Presence on Twitter

April 25th, 2013 by

Douglas Brundage, chief digital strategist for Gansevoort Hotel Group, says that it’s critical to follow and engage with those make sense for your brand—not necessarily just those that have the most reach.

6 Tips for Writing Better Email Subject Lines to Media

April 25th, 2013 by

To increase your chances that a journalist might read your news release e-mails, follow these six recommendations.

Brands With Videos Have Easier Time Reeling in Viewers

April 24th, 2013 by

While videos garner more likes, comments and shares than photos, links and text posts, companies are still slow to adopt the medium.

6 Tips for Perfecting Press-Release Headlines

April 23rd, 2013 by

A press release headline is often where the first impression is made on journalists and readers.