Facebook is the top global brand for the third consecutive quarter, generating $730M of Impact Media Value, according to General Sentiment’s report.
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Measurement Hall of Fame Inductees’ PR Tracking Insights: Q&A With the Experts
April 29th, 2013 by Matthew SchwartzContrary to conventional wisdom, PR measurement should inspire (rather than thwart) creativity.
Great Content and Consistency Are Critical to Melding Social Channels
April 29th, 2013 by Matthew SchwartzZumba Fitness, the international dance-fitness program catering to roughly 14 million people in more than 150 countries, was looking to shake things up for its brand.
How To Be Culturally Ready for Social
April 29th, 2013 by Marc MonseauEvery day we are reminded of how digital communications platforms, including social networks, have changed how people interact with each other and how they expect companies to interact with them.
Video: How Pinterest Became Akin to Fantasy Football for Women
April 26th, 2013 by Bill MiltenbergPinterest, says Erica Campbell Byrum, director of social media for Homes.com, is like fantasy football for women.
Questions All PR People Must Be Asking
April 26th, 2013 by Diane SchwartzOscar Wilde once said that the “question often arrives a terribly long time after the answer.” For sure, asking the right questions early and often is the answer to a lot of problems we face as communicators. Inundated with projects, challenges…
Questions All PR People Must Be Asking
April 26th, 2013 by Diane SchwartzOscar Wilde once said that the “question often arrives a terribly long time after the answer.” For sure, asking the right questions early and often is the answer to a lot of problems we face… Continued
Damaged George W. Bush Brand Makes a Comeback
April 25th, 2013 by Steve GoldsteinDamaged brands can learn a thing or two from the reversal in George W. Bush’s approval ratings.
6 Tips for Writing Better Email Subject Lines to Media
April 25th, 2013 by Bill MiltenbergTo increase your chances that a journalist might read your news release e-mails, follow these six recommendations.
3 Questions for Measurement Hall of Fame Inductee Katie Paine
April 24th, 2013 by Steve GoldsteinMeasurement Hall of Fame inductee Katie Paine looks back at her beginnings in PR measurement and ahead at the impact of social media on standards.