At PR News' Big 3 Conference earlier this month Erica Campbell Byrum, director of social media at Homes.com, spoke with Mike Bako, CEO of DS Simon Productions, regarding how to encourage users to share their tastes, interests and experiences with your brand.
Pinterest is like "fantasy football for women," Byrum says. But in order to leverage its power across a vast community of users, brands need to think strategically, starting with a fully mapped out editorial calendar that covers all stakeholder issues and consumers' passions.
Follow Erica Campbell Byrum: @ericacampbell