Don’t totally abandon your existing strategies, but try to keep these five things in mind when you are pitching a story to an online publication.
Topics
Measurement is Sexy. Really.
May 1st, 2013 by Diane SchwartzThere you are, reporting to your CEO on the outcome of a recent PR campaign you spearheaded. Your excitement is contagious as the CEO wants to know more about the positive tone, product awareness and visual dimensions, more about your company’s share…
Measurement is Sexy. Really.
May 1st, 2013 by Diane SchwartzThere you are, reporting to your CEO on the outcome of a recent PR campaign you spearheaded. Your excitement is contagious as the CEO wants to know more about the positive tone, product awareness and… Continued
3 Tips for Managing Social Media Accounts During Your (Theoretical) Downtime
April 30th, 2013 by Matthew SchwartzTake advantage of all of the post-scheduling tools that are now online. Creating more flextime for your team is another option.
How to Take Public Relations a Notch or Two ‘Furthur’
April 29th, 2013 by Matthew SchwartzThe Grateful Dead, the Grandaddy of jam-band music, called it quits in 1995 soon after the death of lead guitarist (and first among equals) Jerry Garcia. The Dead’s 30-year run, which included nearly 2,300 concerts and a unique musical styling best d…
How to Take Public Relations a Notch or Two ‘Furthur’
April 29th, 2013 by Matthew SchwartzThe Grateful Dead, the Grandaddy of jam-band music, called it quits in 1995 soon after the death of lead guitarist (and first among equals) Jerry Garcia. The Dead’s 30-year run, which included nearly 2,300 concerts… Continued
Apple Stumbles and Facebook Rumbles On
April 29th, 2013 by Caysey WeltonFacebook has generated $730 million of Impact Media Value, and is the top global brand for the third consecutive quarter.
Press Outreach Skills Still Considered Most Important in PR
April 29th, 2013 by Bill MiltenbergCommunicators still need to be adroit in two of the profession’s main pillars: media relations and written communication.
5 Ways For PR Pros to Gauge Social Media ROI
April 29th, 2013 by David PattonWhen we talk about the return on investment for social media, PR executives and their marketing counterparts are grappling with the same question.
Friday’s Uses the Mayan Calendar to Remind Consumers of Origin of Its Name and Rally The Call to Party
April 29th, 2013 by Rebecca MaasIt was the best of days; it was the end of days. So exactly how does a brand prepare for the Mayan Apocalypse?