Last summer, the car rental company rolled out a new dashboard that integrates its social channels into customer service.
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On the Power of Optimism in PR Communications
May 10th, 2013 by Tony SilberEarlier this week I noticed this tweet from Business Insider’s Henry Blodget: “RT @SullyCNBC: I’ve interviewed many successful people over the years. Many began with nothing. ALL shared one trait—optimism.” Blodget, of course, was retw…
On the Power of Optimism in PR Communications
May 10th, 2013 by Tony SilberThe power of a positive outlook works wonders in communications.
On the Power of Optimism in PR Communications
May 10th, 2013 by Tony SilberThe power of a positive outlook works wonders in communications.
3 Ways to Convince C-level Executives to Invest in Social
May 10th, 2013 by Lucia DavisHere’s how to convince your boss to back social spending.
PR Expert Weighs in on McDonald’s Charles Ramsey Tweet
May 9th, 2013 by Lucia DavisTo tweet or not to tweet? Here’s advice for brands unintentionally associated with an awful event.
For American Airlines’ Social Media Analyst, Crisis Management & Social Strategy Should Be a Work in Progress
May 8th, 2013 by Lucia DavisAmy O’Brien knows all too well about crisis management: In early April 2013, a computer system failure grounded more than 700 of the airline’s flights.
4 Video Trends that are Critical for PR Pros
May 7th, 2013 by Lucia DavisAs YouTube reconciles its brand identity, PR pros need to adapt to the constantly changing landscape of the platform.
4 Ways to Manage a Celebrity Tantrum on Twitter
May 6th, 2013 by Steve GoldsteinRainn Wilson got even with USAirways on Twitter when his connecting flight departed earlier than scheduled.
How to Use Great Writing to Draw Stakeholders In, Not Scare Them Away
May 6th, 2013 by Lucia DavisGreat communicators are usually great writers, and great writers create great PR.