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Don’t totally abandon your existing strategies, but try to keep these five things in mind when you are pitching a story to an online publication.

There you are, reporting to your CEO on the outcome of a recent PR campaign you spearheaded. Your excitement is contagious as the CEO wants to know more about the positive tone, product awareness and visual dimensions, more about your company’s share…

There you are, reporting to your CEO on the outcome of a recent PR campaign you spearheaded. Your excitement is contagious as the CEO wants to know more about the positive tone, product awareness and… Continued

Take advantage of all of the post-scheduling tools that are now online. Creating more flextime for your team is another option.

The Grateful Dead, the Grandaddy of jam-band music, called it quits in 1995 soon after the death of lead guitarist (and first among equals) Jerry Garcia. The Dead’s 30-year run, which included nearly 2,300 concerts and a unique musical styling best d…

The Grateful Dead, the Grandaddy of jam-band music, called it quits in 1995 soon after the death of lead guitarist (and first among equals) Jerry Garcia. The Dead’s 30-year run, which included nearly 2,300 concerts… Continued

Facebook has generated $730 million of Impact Media Value, and is the top global brand for the third consecutive quarter.

Communicators still need to be adroit in two of the profession’s main pillars: media relations and written communication.

When we talk about the return on investment for social media, PR executives and their marketing counterparts are grappling with the same question.

It was the best of days; it was the end of days. So exactly how does a brand prepare for the Mayan Apocalypse?