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You don’t have to change your entire method of attack at once; implement these three easy steps now to get a great start.

Promoted Tweets will now be seen by Twitter’s logged-out audience of more than 500 million users, the company announced in a blog post Thursday.

There are a lot of little things that can add up to a big difference.

PR News honored the budding leaders of PR at its 2015 Rising PR Stars 30 & Under awards luncheon at the National Press Club in Washington, D.C. on December 9, 2015.

PR News celebrated the winners of its 2015 Top Places to Work in PR at a luncheon at the National Press Club in Washington, D.C. on Dec. 9, 2015.

PR News honored the passionate professionals of PR at its 2015 PR People awards luncheon at the National Press Club in Washington, D.C. on December 9, 2015.

Eliza Levy is the Manager of Public Relations and Grassroots for the National Council of Textile Organizations (NCTO). NCTO is the most visible and respected trade organization in the United States for the domestic textile… Continued

Winner: Sol Colom, Discovery Networks Latin America/US Hispanic Communications Manager Sol Colom understands that Public Relations is an all-encompassing discipline where communications strategies, plans and activities always have to be linked to overall business results.… Continued

Winner: Victoria Baxter, Weber Shandwick, Senior Vice President, Management Supervisor Victoria Baxter has shown exceptional leadership in helping Weber Shandwick to grow new business. She has a time-tested, no-stress new business policy that has positioned… Continued

Winner: Trisha Cardoso, Showtime Networks Inc. Executive Vice President, Corporate Communications Trisha Cardoso is a visionary leader at SHOWTIME, inspiring and motivating the entire company to think outside of the box. She is extremely creative… Continued