We’ve all had to deal with unhappy customers, whatever our line of work. If you’re an agency PR pro, you have to respond to unsatisfied clients from time to time. If you’re an in-house PR or marketing pro, perhaps you’ve seen customer dissatisfaction played out in public on Twitter. It can be disheartening for sure, … Continued
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6 Recommendations for Dealing With Unhappy Customers
January 4th, 2016 by Steve GoldsteinWe’ve all had to deal with unhappy customers, whatever our line of work. If you’re an agency PR pro, you have to respond to unsatisfied clients from time to time. If you’re an in-house PR or marketing pro, perhaps you’ve seen customer dissatisfaction played out in public on Twitter. It can be disheartening for sure, … Continued
7 Steps to Creating a Powerful Employee Volunteer Program
January 4th, 2016 by Ian James WrightMake a more meaningful commitment to CSR with your most valuable resource.
Six Resolutions That PR People Should try to Break in 2016
January 4th, 2016 by BY Mike McDougall, APR, president, McDougall CommunicationsPerhaps it might be appropriate to avoid making resolutions and vow to break some of them.
Multiple Channels Critical for Internal, External Crisis Communications
January 4th, 2016 by BY ANN MARIE van den HURK, PRINCIPAL, MIND THE GAP PUBLIC RELATIONSAs a communications pro in an organization you need to ask yourself what would you and your brand have done if a bombing or an attack occurred near your headquarters or other offices?
Data Rights, Connectivity, Cyber, Wearables, Virtual Reality Dominate CES for Communicators
January 4th, 2016 by Seth ArensteinWith some 176,000+ people converging on Las Vegas, January 6-9, for CES, how does one survive? Get around? Think?
Millennials, Data, Bold Stakeholders Will Test Communicators in ’16
January 4th, 2016 by BY dave samson, Chairman, Arthur W. Page SocietyWe are operating in a world of constant change and disruption; a world in which every stakeholder has a voice if he or she chooses to speak out.
4 Small New Year’s Resolutions for Success in 2016
December 31st, 2015 by Mark RenfreeCheck out these four New Year’s resolutions to think about and blend into your daily routine that can keep you on top of the game.
The Best PR Approach for Any Budget
December 30th, 2015 by Margarita PekerAs communications specialists we will always be in a position to add value. The question is: how can our skills add the best value?
How an Agency and Its Client Used Bloggers to Inspire Good Deeds
December 30th, 2015 by Mark RenfreeThis agency activated a network of more than 46,000 bloggers to help its client spread the message of doing good with the #DeedADay campaign.