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It’s every company’s worst nightmare: Your business is in the news, and not for something good.

On some level, you can forgive Carolina Panthers quarterback Cam Newton for his behavior during the post-Super Bowl 50 press conference two Sundays ago.

But what does this kaleidoscopic reality mean for PR practitioners? It means that building relationships matters more than ever.

Nearly all of the American electorate (93%) said a candidate’s tone or level of civility will be an important factor in how they cast their votes in 2016.

Mrs. T’s engaged agency Hunter Public Relation to make the bold move to target and develop a strong brand connection with millennials.

Online video now accounts for more than 50% of all mobile traffic. Here are some tips to make your videos stand out in the expanding crowd.

One rash tweet could get you into big trouble if you don’t carefully examine your own words.

Inspire people to binge-watch your brand on Twitter with bite-size videos.

Twitter announced a number of new services and updates that it hopes will address some of the platform’s highly publicized usability and financial concerns.

Well, it’s almost a wrap on 2016, and what a year it’s been. I’ll bet you thought those presidential primaries would never end. Perhaps that’s an exaggeration. It only feels like the last five weeks have spanned a year. For some PR professionals, the past five weeks have probably felt more like five years. In […]