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This infographic, courtesy of FirstSiteGuide.com, shares some tips on how to create a blog that tells your brand’s story and draws traffic to your site.

Facebook’s new Live feature gives PR pros another way for spreading a brand’s message and, unlike Periscope, these videos can last.

PR dashboards should not be thought of as just another reporting document to be shuffled out during meetings.

Influencers are out there, talking about your industry, your competitors and your brand. It’s a good bet that a lot of your customers are listening to them.

The Disney machine motors on in the digital age. Disneyland and Walt Disney World were the top travel brands on social last year, according to exclusive Shareablee data supplied to PR News.

With so many patient records compromised, the hack remains the largest healthcare data breach to date. Unfortunately, more mayhem aimed at healthcare data seems likely.

Long ago it was cave paintings, monuments and basic mementos that visually told stories. Today it’s videos, photos and infographics.

As communications pros we know that storytelling can be a powerful tool.

The partners developed a content hub and editorial strategy that sought to provide largely unbranded and educational content to Ricoh’s target audience.

There are ways to track your brand’s progress on YouTube that inform you who is viewing and sharing your content. This will aid you in adjusting your video communications strategy.