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Communicators know all too well how a piece of information can become so rooted in mainstream thought that it takes on a life of its own.

To arrive at a deeper understanding of the nuances of NFL fans, social media insights provider Shareablee analyzed the Facebook actions of fans of Super Bowl 50 competitors the Carolina Panthers and the Denver Broncos.

Broad demographic groups no longer cut the mustard, but a number of unique psychographic profiles are making it easier for marketers to understand who their audience is and how to speak to them.

Ignore influencers at your peril. LA World Airports’ Mary Grady provides tips for finding and working with the right influencers for your brand.

If you’re not careful, your CSR efforts might hurt those you seek to help.

This infographic, courtesy of FirstSiteGuide.com, shares some tips on how to create a blog that tells your brand’s story and draws traffic to your site.

Facebook’s new Live feature gives PR pros another way for spreading a brand’s message and, unlike Periscope, these videos can last.

PR dashboards should not be thought of as just another reporting document to be shuffled out during meetings.

The Disney machine motors on in the digital age. Disneyland and Walt Disney World were the top travel brands on social last year, according to exclusive Shareablee data supplied to PR News.

Long ago it was cave paintings, monuments and basic mementos that visually told stories. Today it’s videos, photos and infographics.