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The most successful crisis response plans deliver all the best attributes of an involuntary reflex.

Taft & Partners considered how diversity is being communicated in workplaces and homes, and to explore what employees encounter on the job.

Akin to Periscope, Facebook Live allows users to broadcast events in real time.

Being a CSR practitioner today is more challenging than ever.

PR pros’ jobs today are both multidisciplinary and business-oriented, thus requiring essential entrepreneurial skills.

Communicators know all too well how a piece of information can become so rooted in mainstream thought that it takes on a life of its own.

To arrive at a deeper understanding of the nuances of NFL fans, social media insights provider Shareablee analyzed the Facebook actions of fans of Super Bowl 50 competitors the Carolina Panthers and the Denver Broncos.

Broad demographic groups no longer cut the mustard, but a number of unique psychographic profiles are making it easier for marketers to understand who their audience is and how to speak to them.

Ignore influencers at your peril. LA World Airports’ Mary Grady provides tips for finding and working with the right influencers for your brand.

If you’re not careful, your CSR efforts might hurt those you seek to help.