Topics

Reports of grammar’s death have been greatly exaggerated.

If you’re extraordinarily lucky, influencers are working their magic on your brand’s behalf with zero effort on your part. If your luck is rather ordinary, then somehow you’ve got to find influencers who might already feel positive about your brand and work with them on your brand’s behalf.

When thinking about how to use dashboards to display campaign data, there are really two types of data visualizations to choose between.

Here are some tips and tricks that will help you get started using Snapchat, and some ideas for unique content you can offer your audience.

Instagram has been fortifying its ad service recently, and video ads embody some of the most significant opportunities for communicators on the platform.

Don’t let your CSR founder. Here are the top tips gleaned from thousands of industry pros.

Press releases remain an important tool for communicators, which means the stress of managing edits from senior leaders and clients is not going away anytime soon.

The Oscars’ response to protests and boycotts was direct and featured Chris Rock’s humor.

Metrics can demonstrate ROI, but can you demonstrate that you use metrics effectively?

Admit it, we all want to leverage data in the most sophisticated ways, and do it yesterday.