Media Relations

This month’s reader question asks whether it’s ethical to pitch positive stories as a way to deflect attention when you suspect a crisis is about to hit your organization.

Forty-two percent of PR pros say ensuring press releases reach the right audience is a major issue, a new Cision survey says.

Jeopardy!, has simple rules. Similarly, pitching’s ‘rules’ are elementary, yet we forget them. Brush up here as we play “Know Your Show.”

Journalists want to know how your brand fits into a larger narrative. A good PR person will paint that picture.

Target-audience penetration is key to a successful media relations strategy and the tactics that follow. Technology, research and insights provide detailed information about the audiences you need to reach and how to reach them.

In a typical year, communication professionals might contend with a flood of out-of-office responses as they pitch. But this year’s challenges may give some pitchers pause.

Kathy Hochul’s challenge is one not unfamiliar to many communicators: signaling what kind of leader she will be following a rocky executive transition.

A stunt for a stunt’s sake offers little measurable value. From that viewpoint, MLB’s ‘Field of Dreams’ game is a mystery.

Another round of surveys demonstrates the importance of persistence when it comes to media relations. And with all the surveys floating around, are your company’s employees experiencing survey fatigue? There’s a cure.

At press time, the outlook for in-person events seems precarious. As such, we asked Jamie Kightley, head of client services, IBA International, to discuss how B2B companies can bolster media opportunities at virtual events.