Media Relations

In late February, coronavirus was starting to pierce the US zeitgeist. Garland Stansell, the PRSA chair and a veteran health care communicator, told us then that producing a consistent message is critical to communications during… Continued

In what’s been a regular occurrence for months, inconsistent messaging from the White House about the novel coronavirus continued during the weekend, resulting in a confused public.

The US Census Bureau must communicate the need for Americans take part in the decade’s first census, Census 2020.

While now is not the time to hold employers and governments accountable for their actions during the early days of the virus, that moment will come.

Executing a media tour in normal circumstances isn’t easy. But what about a virtual media tour in the middle of a public health crisis?

Many Americans awoke April 15, on what is normally Tax Day, hoping to find an emergency stimulus payment of up to $1200 in their checking accounts.

There have been examples of good communications and communicators during the pandemic. Governor Andrew Cuomo and Dr. Anthony Fauci come to mind. Add Michigan Governor Gretchen Whitmer to the list.

There are two basic ways pitching pros can react to the novel coronavirus: hide or continue working.

One of the top questions on PR pros’ minds is how often they should be pitching to the media. In the middle of the pandemic, when the public is hungry for the latest COVID-19 information, communicators, particularly those whose field is unrelated to healthcare or finance, may feel unsure. PR pros we interviewed advised returning to media relations’ basics, mixed with empathy and patience.

In the second week of its COVID-19 consumer survey effort, the Ad Council’s survey shows consumers are feeling hopeful despite troubling statistics from global and local health authorities.