Digital & Technology

Winner: JLL – Connections Newsletter JLL set out to inform, engage and celebrate employees through a relevant and widely accessible weekly publication that establishes JLL’s intranet as the go-to news source. JLL’s teams communicate through… Continued

Winner: The Getty – #GettyInspired The objective of this campaign was to build and strengthen relationships with Getty stakeholders and in doing so, increase and deepen ties to the Getty brand and locations. The goal… Continued

Winner: Miami HEAT – Throwback HEAT Miami HEAT uniforms have been the nucleus of the team’s storytelling efforts for the past ten years. Each uniform campaign is paired with a distinctive storyline and thematic context.… Continued

Winner: Lincoln Strategy Group – Save Our AZ Solar The Save Our AZ Solar campaign was launched to promote social welfare to preserve and protect the ability of Arizonans to produce their own electricity through rooftop… Continued

Winner: Valley Forge Tourism & Convention Board – Montco’s Best Pizza Tournament The strategy of this campaign by the Valley Forge Tourism and Convention Board was to promote pizzerias in Montgomery County, PA by hosting a… Continued

Co-Winners: Cohn & Wolfe – Colgate Encourages Consumers to Save Water Because #EveryDropCounts and MSLGROUP – Celebration of Service: Creating Independence at Home for U.S. Veterans Cohn & Wolfe – Colgate Encourages Consumers to Save… Continued

Winner: Tech Image Over the last two years Tech Image has made a bold business transformation, changing its business model from a traditional b2b PR firm into a digital PR agency that integrates earned, paid… Continued

Co-Winners: The Coca-Cola Company – Coca-Cola Journey and Wakefern Food Corp. – Social Media Team The Coca-Cola Company – Coca-Cola Journey The mission of Coca-Cola’s digital communications and social media team is to advance important… Continued

Winner: Abbott – Giving Millennials an ‘Eyeful’ on Tumblr to Consider LASIK A challenging job market,  a rise in trendy vision brands like Warby Parker and negative perception about laser eye surgery had taken LASIK off… Continued

On Nov. 16 at the Yale Club in New York City, PR News celebrated the recipients of this year’s Digital PR Awards. Honorees were presented awards for the best viral campaign, cause marketing campaign, social media campaign and more.