Digital & Technology

There’s more demand than ever for companies that specialize in teaching brands how to write for voice. A leader among them, PullString, built a platform that enables brands to create highly engaging voice applications for devices like Alexa and Google Home without writing any code.

Fashion e-commerce site Revolve filed an IPO this week. The site, which describes itself in the filing as a “next-generation fashion retailer for millennial consumers”, mentions the word influencers a whopping 79 times. Going public also brings on an increased level of scrutiny, and the need for Revolve to make sure its influencers are properly disclosing their relationships to the FTC. That has not always been the case.

Each month we ask communicators to unload their toolkits and tell us what falls out. In other words, what technologies and tools do they find most effective as they do their job? This month we talk technology and tools with Tejas Totade, head of emerging technologies at Ruder Finn, and Andrew Cross, VP, PR, at WalkerSands. Totade says voice will be the next big business technology.

Their edited responses to our questions about technologies and tools they use at their business and how they’d improve them are below.

Podcasts are no longer the new kid on the media block. Pitted against other platforms in the crowded media space, podcasts seem to be losing their luster, as several media outlets recently have doubled down on other formats and cut their podcast units. Podcasts, though, enjoy a level of listener loyalty and trust that other formats struggle with, making them a good bet for communicators seeking to spread their brand’s narrative.

Each month we ask communicators to turn over their toolkits and tell us what falls out. In other words, What tools and technologies are most effective to have when doing your job? We also ask

Content marketing is an element of many communicators’ daily work. But it can be challenging to tie back content marketing efforts to overall communications and business goals, from audience growth to fundraising. And while there’s no one-size-fits-all solution to successful content marketing, it’s most important to play to your strengths, sourcing content that’s close to home, according to Indiegogo’s director of integrated marketing, Kira Sparks.

Though VR and AR have become much more ubiquitous over the last three years, most businesses are still reticent to dive in. Last week, eMarketer shared infographics culled from a Harvard Business Review study in March 2018 that found while roughly two-thirds of U.S. executives polled claimed to be exploring the use of mixed reality (MR) technology, only 20% said they are “currently in production or deploying MR.”

Each month we ask communicators to turn over their toolkits and tell us what falls out. In other words, What tools and technologies are you using to do your job? We know few better to talk to about digital tools than than Michael Lamp, SVP, social & digital media at Hunter Public Relations and Brooks Wallace, the West Coast lead at Hollywood Agency.

Each month we ask communicators to unload their toolkits and tell us what falls out. In other words, What do you use to do your job? There are few better to talk about Facebook marketing than Ryder Meehan, principal & strategist, Meehan Digital, and a former social marketer at Fossil and Samsung, among others, and James Nickerson, lead instructor, digital marketing at General Assembly.

You could feel the tension rising in the air, knocking out the aroma of coffee beans and herbal tea. Nancy had ordered a decaf-caf skim latte and the barista seemingly got it wrong. She stormed… Continued