Digital & Technology

When we think of “brand security,” we often think in terms of information technology, software and solutions that are done by “somebody else.” This thinking is actually incorrect. In fact, it is incumbent upon communicators to learn how to improve the security of their brand.

Winners and honorable mentions in more than 40 categories—ranging from cause-related marketing and community relations to product launch, social media campaign and viral campaign—will be celebrated at a Sept. 16 luncheon event at New York’s Grand Hyatt.

In light of new data from comScore, companies and their PR agencies may no longer have the luxury of pooh-poohing Snapchat.

Finding and creating shareable visual content for your brand is easier than you might think. Here are some tips on how to make it happen.

It’s not just what you say but how far the reach that counts in today’s world of brand journalism.

As social messaging matures and communicators get a better handle on aligning social platforms to their company’s financial goals, PR managers are increasingly adding a new wrinkle to their social media programs: E-commerce.

Giving the media the straight dope is exactly where traditional PR has always excelled. Too many PR pros feel that they’re being choked out even as the media choke on too much unfiltered input.

Knowing exactly how much growth is occurring in social media and, more important, what that growth means is an important part of professional communications.

Ginger Zee, chief meteorologist for ABC News’ “Good Morning America,” reveals the finalists of PR News’ Platinum PR Awards. Zee will emcee the awards luncheon on Sept. 16.

At some point, no matter how sophisticated your data, a human being is going to need to interpret it and take action based on that view.