Digital & Technology

Winner: USANA Health Sciences USANA Health Sciences’ Social Media Team (and social media in general) played an integral role in USANA’s annual convention in 2013 as the team worked to make #USANA13 the “most social… Continued

By using the power of search engine optimization tools, you can figure out what your audience is searching for and what the value of those keywords and terms are, which will then help you optimize your content.

Proper PR measurement starts with an examination of overall goals, and the metrics used to measure success against those goals need to be carefully vetted. Only the ones that show real performance should be selected for use.

The Washington Redskins might have thought twice before launching its #RedskinsPride campaign yesterday if it had paid close attention to the New York Police Department’s #myNYPD campaign.

It’s a perennial in the PR field: If you want to stoke any interest in your media pitches, you have to think more like a journalist. But the theory doesn’t always translate into practice.

Without deploying IPv6 on their public websites, PR professionals could lose reliable Web metrics—the very tool that allows them to determine ROI and other critical business strategies.

New study shows that a majority of millennials will provide more personal data to a company they trust. Just make sure you’re not accessing data that millennials consider more sacred.

As PR pros we take a big chunk of our time creating exciting campaigns with a solid strategy that meets our clients’ goals. We pitch our most trusted contacts and strive for A-list media coverage. But even when we do get coverage in the top media outlets in our field the expected traffic does not follow.

In today’s world, advertising is evolving towards ‘storytizing,’ which is driven by earned media, not paid. In earned media, our customers are deciding what is relevant, what they will share and whether they will, quite frankly, pay attention.

In an increasingly mobile (and hyper-busy) society, the trend in content format has been to serve messages in smaller and smaller morsels that consumers could accesss without committing much time.