Digital & Technology

In light of new data from comScore, companies and their PR agencies may no longer have the luxury of pooh-poohing Snapchat.

Finding and creating shareable visual content for your brand is easier than you might think. Here are some tips on how to make it happen.

It’s not just what you say but how far the reach that counts in today’s world of brand journalism.

As social messaging matures and communicators get a better handle on aligning social platforms to their company’s financial goals, PR managers are increasingly adding a new wrinkle to their social media programs: E-commerce.

Giving the media the straight dope is exactly where traditional PR has always excelled. Too many PR pros feel that they’re being choked out even as the media choke on too much unfiltered input.

Knowing exactly how much growth is occurring in social media and, more important, what that growth means is an important part of professional communications.

Ginger Zee, chief meteorologist for ABC News’ “Good Morning America,” reveals the finalists of PR News’ Platinum PR Awards. Zee will emcee the awards luncheon on Sept. 16.

At some point, no matter how sophisticated your data, a human being is going to need to interpret it and take action based on that view.

Back in my reporting days, I spent a good amount of time doing something that might strike many as nostalgic: interviewing sources and talking to PR people on the phone.  If only today’s reporters had… Continued

As part of its #TDThanks campaign, TD Bank installed “Automated Thanking Machines,” modified ATMs designed to give unsuspecting customers personalized gifts, in branches across Canada. A video of surprised customers gained close to 3.5 million views in under a week.