Digital & Technology

•    Make any corporate blog a collaborative effort. Include corporate communications, product groups, investor relations and information technology. Since online audiences converge, everyone needs to be on the same page, and you should have the… Continued

Although today’s social media-obsessed culture is familiar territory to most marketers and corporate communicators, investor relations professionals have been more hesitant to jump on the bandwagon. This trend is starting to change, though, as companies… Continued

MobiWeb, a mobile website application, is something that many businesses (especially small businesses) see as an unaffordable "frill" when facing the other financial burdens of running a business. But with the increased use of the… Continued

Once a crisis reaches its tipping point, it can spread like an inferno, quickly destroying brand reputation, consumer trust and partner loyalty. When attempting to successfully manage such a fire, the most vital firefighting element… Continued

Media research company Cision released research results which show the growing influence of blogs in the mainstream print media. Cision’s study of the top 20 national magazines and newspapers shows that over the last 5… Continued

With the downturn in the economy encompassing nearly every aspect of our lives, businesses large and small are feeling the pinch. MarketingSherpa recently published a survey (as reported by newsandexperts.com) stating that over 60% of… Continued

Digital PR is something that has yet to be mastered by the industry in general. plugging In New PR technologies and reaching the media in today’s 2.0 world can be a challenge, but Joanna Kulesa… Continued

It seems like the press release factories never stop pumping out releases at an astronomical rate. But how many of the releases are reaching their intended audiences? Are they effective? And more importantly, are they… Continued

Since the web is such a huge presense in all of our lives, naturally increasing your brand awarness is mostly going to involve some online tactics. Below are seven PR efforts that will help increase… Continued

Almost everyone understands the basic concept of a widget – what it is and what it does –  but understanding just how to maximize a widget’s functionality is another beast altogether. Since social media gives… Continued