Digital & Technology

“Sharknado 2: The Second One,” which premieres tonight on the Syfy channel, will offer PR pros a healthy dose of camp—and maybe even some inspiration for how brands limited by budget and/or reach can distinguish themselves from their competitors.

Many brands have an army of subject matter experts ready to wax eloquent on the topics they deal with every day. What’s critical, however, is the way in which the topics are discussed, how the story is both conceived and told.

The recent episode involving a Comcast customer service representative may be particularly cringe-worthy for communicators.

Let this week’s stellar earnings report for Facebook remind you that the social media platform is still relevant, and you need to be engaged on it.

Brands are scrambling to adopt the longtime model of traditional publishers—know your audiences, provide them with highly relevant content and build a platform that can deliver the content in unique and efficient ways.

Brands and organizations of all stripes are scrambling to boost their appeal to millennials, or people born in the early 1980s to the early 2000s. Now Target is getting into the act.

Here are five skills senior PR managers should develop, strengthen and employ in order to succeed in a digital age.

There is a big opportunity for earned and paid media to work together strategically. By investing money, additional awareness and engagement with the audience can be achieved.

Trust is vital to your search visibility and your news content can provide that trust, if you learn how to write and optimize it correctly.

Social media is a visual medium. And Pinterest is fast becoming the go-to channel for visuals. Here’s why your brand should be involved.