Recognizing the Best PR Events and Activations

Entry Deadline: March 28, 2025
Late Deadline: April 4, 2025

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WELCOME TO THE ONE AND ONLY AWARDS PROGRAM RECOGNIZING THE BEST PR EVENTS AND ACTIVATIONS!

The Experiential & Event PR Awards honor the creative and strategic PR events that engage audiences, amplify brand messages, and generate buzzworthy media coverage. Winners are the media events, press tours, PR activations and red-carpet events that are making waves and innovating at every corner. 

The prestigious award program demonstrates the creativity, dedication and strategic acumen behind the most outstanding experiences and events created by the PR industry. At long last, public relations practitioners can take due credit for their laudable event work behind the scenes, from consumer-facing activations to B2B networking events to festivals and fanfests.

Categories

Best Analyst Meeting/Briefing (NEW!)

Best Cause/Community Event/Campaign

Best Employee Event

Best Entertainment Premiere Event (NEW!)

Best Entertainment Tie-in/Sponsorship Activation

Best Festival/Fanfest Activation

Best Influencer Partnership Event Campaign (NEW!)

Best Mobile Marketing Tour

Best Online/Virtual Event (NEW!)

Best Overall PR Event/Experiential Campaign (B-to-B)

Best Overall PR Event/Experiential Campaign (B-to-C)

Best P.R. Stunt

Best Pop-Up Activation

Best Pop-Up Store

Best PR Event on a Shoestring Budget ($100,000 or Less)

Best Press Event (Single Market)

Best Press Tour (Multi Markets) (NEW!)

Best Product Launch/Unveil Event

Best Shareholder Event (NEW!)

Best Sports Tie-in/Sponsorship Activation

Best Stock Market Bell Ring Event

Best Trade Show Booth Experience

Best Upfront/Newfront (NEW!)

Best Use of Influencers at Events

Best VIP Event (B-to-B)

Best VIP Event (B-to-C) (NEW!)

The Experiential & Event PR Awards are open to all agency, corporation, nonprofit/association, and government organizations. National and international entries are accepted. To be eligible, the campaigns or initiatives you are highlighting must have taken place (either in part or in full) between March 1, 2024 and March 31, 2025..

Entry Guidelines

EARLY DEADLINE
March 28, 2025

LATE DEADLINE
April 4, 2025

All entries must be submitted by April 4, 2025. Finalists will be notified in June 2025.

Who's Eligible?

The Experiential & Event PR Awards are open to all agencies, corporations, nonprofits/associations, and government organizations. National and international entries are accepted. To be eligible, the campaigns or initiatives you are highlighting must have taken place (either in part or in full) between March 1, 2024 and March 31, 2025.

Entry Fees

The price of each primary entry is $450. Each additional entry after the initial entry is $299. A late fee of $199 will be applied to entries submitted between March 28 and April 4. Payment in full must accompany the entry. Entry fees are not refundable.

Submission Requirements

Campaigns

All campaigns and events entered will be required to submit a synopsis describing campaign/event content including all of the following areas:*

  • What was the goal of the campaign or event?

  • What metrics set the stage for the work your event/campaign sought out to do?

  • What was the thinking and the strategic approach behind your event/work?

  • What actions did your event/campaign take or how was your event/campaign implemented?

  • How was success measured for this event/campaign? What metrics show that this event/campaign performed well and met its goals?

  • Supporting Materials can include anything that best represents the success of your work. Examples include:

    • Websites
    • ROI Stats
    • Media Coverage
    • Press Materials
    • Testimonials
    • Research Documents
    • Videos
    • Photos

*NOTE: Each section of the application has a 300 word limit

FAQ

  • The Experiential & Event PR Awards are open to all individuals and teams worldwide at for-profit and non-profit organizations including corporations, PR agencies, public affairs and IR agencies, publicity firms, associations, government and sole practitioners.

  • We evaluate your entry based on creativity, innovation, sound planning implementation and results. Judges will be looking for strategic initiatives that engage audiences, amplify brand messages, and generate buzzworthy media coverage.

  • To be eligible, the campaign, initiative or event must have taken place (either in part or in full) between March 1, 2024 and March 31, 2025. Some of the work must have occurred during this time, but it’s not necessary for it to be completed during the eligibility period.

  • Emphasize the goals of your campaign or event, as well as your campaign’s achievements in your synopsis. Provide as many concrete and specific examples of success as possible, and explain clearly and succinctly your research, planning, implementation and measurement of the campaign or event.

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