On Jan. 5 at CES 2016, two electronics giants held press conferences that played right into the interests of PR pros.
Crisis Management
6 Recommendations for Dealing With Unhappy Customers
January 4th, 2016 by Steve GoldsteinWe've all had to deal with unhappy customers, whatever our line of work. If you're an agency PR pro, you have to respond to unsatisfied clients from time to time. If you're an in-house PR… Continued
Multiple Channels Critical for Internal, External Crisis Communications
January 4th, 2016 by BY ANN MARIE van den HURK, PRINCIPAL, MIND THE GAP PUBLIC RELATIONSAs a communications pro in an organization you need to ask yourself what would you and your brand have done if a bombing or an attack occurred near your headquarters or other offices?
Stoner Sloth: PR Failure, or Social Media Success?
December 28th, 2015 by Ian James WrightIf you created a campaign that was this widely viewed but also this widely derided, would you be promoted or censured?
Steve Harvey’s Miss Universe Blunder a Lesson for PR Pros
December 21st, 2015 by Ian James WrightMistakes were made. More mistakes were made.
Chipotle & Theranos Differ on Crisis Management, Results Similar Though
December 21st, 2015 by BY Katie Paine, CEO, Paine PublishingIf there’s one lesson from recent crises it may be that the very moment you are considered a “Wall Street darling” is when you should be preparing and rehearsing your crisis communications plan. For very
Top 10 PR Crises of 2015
December 17th, 2015 by Richard BrownellAshley McCown, President of Boston-based Strategic Communications firm Solomon McCown, provides her annual review of the top ten public relations crises of the year.
4 PR Tips Martin Shkreli May Have Missed
December 17th, 2015 by Steve GoldsteinIn the court of public opinion, the arrest of Turing Pharmaceuticals CEO and founder Martin Shkreli for securities fraud is inextricably linked to this year’s sudden, stratospheric rise in the price of AIDS drug Daraprim.
Crisis Planning: 5 Issues You Need to Resolve
December 16th, 2015 by Mark RenfreeAn unforeseen crisis can’t be prevented, and with the immediacy of today’s media, it can take minutes for misinformation to morph into its own conversation.
Top 12 PR Stories of 2015 From PR News
December 15th, 2015 by Seth ArensteinHere’s our purely subjective list of some of the year’s top PR stories covered by PR News, in no particular order, with links to coverage.