Crisis Management

It’s great to have experienced crisis communicators. Yet some traditional crisis response tactics no longer work. Here are a few.

If medical information about monkeypox is not getting out to the right people, or even getting out at all, disinformation will spread. 

Communicators at the NFL, NFLPA and Cleveland Browns must address stakeholders upset over Deshaun Watson’s six-game suspension.

PRNEWS welcomed Travel + Leisure Co. to talk about tense summer travel, and how companies can quell travelers’ stress through communications.

On Sunday morning, July 3, a lifeguard participating in a training exercise at Smith Point beach, a park and swimming area off the Long Island, NY, coast received the shock of his life. A shark… Continued

We live in a time where gun violence happens daily, and communities will look to leaders for timely facts and information. 

This month we compare two crises. In both cases, the actions behind the crises had people wondering: What were they thinking? In one case, though, fast action protected the brand and helped make the issue go away. In the other, the crisis is at the very core of the business. Implications for the brand are much longer lasting.

Transparency reigns as one of the pillars of good PR, so it only seems natural to lean into rather than run away from a recall.

Some PR crises spring from bad facts, elements in a situation that are difficult to deny. We examine how they influenced two crises.

Starbucks Workers United made claims against Starbucks in Buffalo, N.Y., that accused the company of interfering with employees working to unionize.