Crisis Management


Discarding Crisis PR Tenets That Were Effective During the Ice Age

August 10th, 2022 by

It’s great to have experienced crisis communicators. Yet some traditional crisis response tactics no longer work. Here are a few.

monkeypox suffering from poor communications tactics

Monkeypox Suffers from a Lack of Communication

August 9th, 2022 by

If medical information about monkeypox is not getting out to the right people, or even getting out at all, disinformation will spread. 

Tattered football represents NFL's reputation after Deshaun Watson ruling

Deshaun Watson Suspension Initiates PR Crisis Mode for NFL, Browns

August 1st, 2022 by

Communicators at the NFL, NFLPA and Cleveland Browns must address stakeholders upset over Deshaun Watson’s six-game suspension.

[VIDEO] PRNEWS Talks Summer Travel Comms with Travel + Leisure Co.

July 28th, 2022 by

PRNEWS welcomed Travel + Leisure Co. to talk about tense summer travel, and how companies can quell travelers’ stress through communications.

Long Island Shows How Your Company Can Survive a Shark Attack

July 12th, 2022 by

On Sunday morning, July 3, a lifeguard participating in a training exercise at Smith Point beach, a park and swimming area off the Long Island, NY, coast received the shock of his life. A shark… Continued

Police caution tape crosses street in Highland Park after Fourth of July shooting incident

July 4 Gun Violence Yields Bumbling Responses

July 5th, 2022 by

We live in a time where gun violence happens daily, and communities will look to leaders for timely facts and information. 

You Can’t Escape Stupid: Progressive Insurance, Allstate Insurance vs Ernst & Young

July 5th, 2022 by

This month we compare two crises. In both cases, the actions behind the crises had people wondering: What were they thinking? In one case, though, fast action protected the brand and helped make the issue go away. In the other, the crisis is at the very core of the business. Implications for the brand are much longer lasting.

spreading peanut butter on an apple

Jif Stuck in a Recall Jam Demonstrates a Teachable Moment

May 23rd, 2022 by

Transparency reigns as one of the pillars of good PR, so it only seems natural to lean into rather than run away from a recall.

Bad Facts Hound Parliament, Deshaun Watson and the Cleveland Browns

May 18th, 2022 by

Some PR crises spring from bad facts, elements in a situation that are difficult to deny. We examine how they influenced two crises.

Starbucks Labor Controversy Sparks Discussion About Unionizing and Company Reputation

May 17th, 2022 by

Starbucks Workers United made claims against Starbucks in Buffalo, N.Y., that accused the company of interfering with employees working to unionize.