Crisis Management

As we close the book on another year, there are many teachable moments for communications and PR teams around the world. Here’s a look at the highlights from 2023 and the key lessons we’ve learned.

As 2024 approaches, it pays to take stock of everything that occurred in 2023 and how it will impact the next year of the PR industry.

As we approach the PR barrage of promotions for the 2024 Paris Summer Olympics, here are a few lessons from past and present major sporting events that apply to all PR accounts.

United Airlines’ Executive Vice President of Communications and Advertising, Josh Earnest, shares details about the brand’s integrated communications playbook.

This week’s Roundup looks at what to do when a cool and collected Patrick Mahomes throws a tantrum on national TV, 2024 predictions from the news industry and a gift guide for PR pros.

Last month, San Francisco’s leadership failed perhaps the most basic of PR tests: They tried to put lipstick on a pig and pretend it wasn’t a hog. Here are six PR lessons from the city’s failure to appeal to its core audience: its residents.

This week’s PR Roundup features how we can learn from the top TikToks of 2023, Muck Rack’s latest survey on the blurring lines of marketing and PR, and Mattel’s release of an Indigenous Barbie to mixed reviews.

In our ever-faster news cycle, hot-button topics dominate our media feeds, demanding our attention. The dilemma is knowing what to say and when—or whether silence is indeed golden.

Our fourth annual Agency Elite Top 100, highlighting the industry’s most innovative PR, marketing and communications firms in the business.

In this week’s PR Roundup we take a look at how to communicate bankruptcy and financial issues, how not to take the stand and how to get Americans back to caring about the news.