This week’s PR Roundup explores how not to interview Caitlin Clark, The Plank Center’s North American Communication Monitor results, and how NPR can regain public trust after a rollercoaster week.
Crisis Management


NBC News Crisis: The Pitfalls of Binary Thinking and Lessons for Internal Communications
April 16th, 2024 by Matt PanichasEverything that is internal is external; everything that is external is internal. NBC learned this the hard way when it hired former Republican National Committee Chair Ronna McDaniel as an on-air contributor back in March.… Continued

Crisis at Kellogg’s: CEO Offers ‘Cereal for Dinner’ Economic Advice
April 9th, 2024 by Thomas MustacMany of the comments prompted by Pilnick’s interview cast Kellogg’s in the role of a greedy corporation that was out of touch with consumer needs.

MLB and Ohtani: Building a Crisis and Reputation Plan When in a Pickle
April 2nd, 2024 by Ed MoedFollowing the news of Shohei Ohtani’s involvement with an illegal bookmaker in California, the MLB is stuck between a rock and a hard place. Our author summarizes the scandal and provides a crisis communications format that should have been followed.

PR Roundup: the Power of Age, Ohtani’s Non-Presser and Observer Called Out
March 28th, 2024 by Nicole SchumanThis week’s PR Roundup features a look at Edelman’s lean into the power of age, a callout for more diverse PR representation and the aftermath of Ohtani’s non-press conference press conference.

PR Roundup: TikTok Ban, Princess Kate and Journos Still Value PR
March 14th, 2024 by Nicole SchumanThis week’s PR Roundup looks at the business implications of a TikTok ban, Princess Kate’s image issues, and Muck Rack’s 2024 State of Journalism which shows that journalists still value PR.

PR Roundup: State of Internal Comms, Apple Woes and Women’s Mentorship
March 8th, 2024 by Nicole SchumanThis week’s PR Roundup looks at the state of internal communication, Apple’s investor relations and reputation woes and tips for women in mentorship in honor of International Women’s Day.

Listening to Stakeholders Doesn’t Just Build Trust – It Protects Reputation
March 4th, 2024 by Shahar SilbershatzThe reputational impact of a crisis can be reduced, largely by embarking on a journey of rebuilding trust, engaging with all stakeholders, keeping employees motivated and bringing about deep-seated internal change, if need be. Our author details what steps PR professionals should take when a crisis erupts.

PR Roundup: Wendy’s Blunder, B2B Thought Leadership Impact and Ad Council Unites Against Gun Violence
February 29th, 2024 by Nicole SchumanThis week’s PR Roundup looks at Wendy’s pricing blunder, the latest B2B and thought leadership study from Edelman and LinkedIn and a new coalition formed by the Ad Council to combat gun violence in America.

How to Counter a Deepfake Narrative With Crisis Communications
February 26th, 2024 by Gabriel De La RosaIt’s evident you need a deepfake scenario as part of your crisis communications plan, along with other disinformation management plans. Here are steps to take to ensure you can counter the narrative before a real crisis occurs.