Corporate Social Responsibility

The communications team at Acorda was challenged with maintaining the collaborative spirit and sense of community that defined the company from its inception, while also encouraging new employees to enrich the company culture through their own professional experiences.

Yesterday, I was driving home with a friend, and the conversation turned, as it inevitably does, to Howard Dean’s famous scream in the 2004 presidential campaign. (Okay, it’s not really inevitable, it’s just funny to… Continued

Chick-fil-A joins a CSR trend that saw Subway remove chemicals from its bread baking process and Kraft Foods remove artificial dyes from its cheese slices.

There are three types of PR professionals: ineffective, good and great. It’s as simple as that, really. Most PR pros are good – they’ve found a comfortable place to practice their trade and are making… Continued

Brand Citizenship creates a shared sense of responsibility among consumers. Companies that embrace a this model will build long-lasting loyalty and lead their market.

This week, LinkedIn added a “volunteer marketplace” where users can search for philanthropic opportunities in their communities.

Your CSR programs are an equally important communications and marketing strategy, thus it is important you are doing it right.

General Mills’ Cheerios sent a strong message this week by removing GMOs from the generations-old cereal.

A productive, well-thought-out social media strategy is no longer just a “nice-to-have” for PR professionals.

Rapid growth is a great problem for a company to have, but it remains a challenge for corporate communicators. Learn to adapt to your new situation and keep employees in the loop.