Corporate Social Responsibility

CSR Awards A-List: FleishmanHillard

April 7th, 2014 by

FleishmanHillard’s CSR practice helps clients seize the opportunities that flow from being a socially engaged and sustainable business. While the agency has been communicating clients’ social, environmental and financial leadership for decades, in 2007, FleishmanHillard… Continued

CSR Awards A-List: MSLGROUP

April 7th, 2014 by

MSLGROUP’s PurPle service is one of the fasting growing revenue streams in North America for the agency. PurPle was developed and launched at the right moment in the industry, as it was rooted in the… Continued

CSR Awards A-List: Weber Shandwick

April 7th, 2014 by

Weber Shandwick’s Social Impact team is a global offering that works with major corporations including Bank of America, Nike, Genentech, SABIC and more, to build strong communications platforms, and execute public, media and social engagement… Continued

New Sustainable Font, Ryman Eco, Promises to Save Money and Change How We Print

April 3rd, 2014 by

According to Ryman, if we all switched to the new font tomorrow for everything we print, we would save more than 490 million ink cartridges and 6.5 million tons of Co2 emissions every year.

Top Programs from the 2014 CSR A-List

March 20th, 2014 by

This year’s CSR A-List features top agencies and bold initiatives in the realm of corporate social responsibility.

Why is #NationalPancakeDay Trending on Twitter?

March 4th, 2014 by

On Tuesday, IHOP guests will be treated to a free short stack of pancakes in exchange for a suggested donation to charity.

PR and Communications Amidst Rapid Growth

February 24th, 2014 by

The communications team at Acorda was challenged with maintaining the collaborative spirit and sense of community that defined the company from its inception, while also encouraging new employees to enrich the company culture through their own professional experiences.

When an Old Crisis Resurfaces: 4 Principles for an Effective Response

February 13th, 2014 by

Yesterday, I was driving home with a friend, and the conversation turned, as it inevitably does, to Howard Dean’s famous scream in the 2004 presidential campaign. (Okay, it’s not really inevitable, it’s just funny to… Continued

Positive PR for Chick-fil-A (for a Change) after Antibiotic-Free Pledge

February 12th, 2014 by

Chick-fil-A joins a CSR trend that saw Subway remove chemicals from its bread baking process and Kraft Foods remove artificial dyes from its cheese slices.

9 Habits of Highly Effective PR People

February 10th, 2014 by

There are three types of PR professionals: ineffective, good and great. It’s as simple as that, really. Most PR pros are good – they’ve found a comfortable place to practice their trade and are making… Continued