Corporate Social Responsibility

With the marketplace for sustainability stories more crowded than ever, PR counselors and sustainability leaders must become more strategic to get theirs noticed.

Corporate giving has become highly sophisticated in recent years, but Carrie Fox provides five reasons why any effort is still worth it.

Winner: Hormel Foods Corp. and Burson-Marsteller – Hormel Foods 2011 Corporate Responsibility Report With its fifth CSR report, Hormel Foods, along with its team at Burson-Marsteller, sought not only to communicate its corporate responsibility achievements and… Continued

Edelman For more than two decades, Edelman has been at the vanguard of helping leading brands and corporations create lasting connections between business and social issues, from StarKist’s dolphin-safe tuna and Dove’s Campaign for Real… Continued

Havas PR – Banging the Drum for Breast Cancer Awareness Charged to promote a story Ford had created—a 14-minute documentary called "Bang the Drum: Living Out Loud in the Face of Breast Cancer" that features… Continued

Winner: DuPont – Drive to Zero Landfill Communications Campaign The DuPont Building Innovations business in 2009 embarked on a three year "Drive to Zero Landfill" program to completely eliminate the 81 million pounds of landfill… Continued

Winner: Shannon Schuyler, Corporate Responsibility Leader, PwC Shannon Schulyer is a CR leader on the move. She oversees PwC’s global internal strategy around its four pillars: marketplace, community, people and involvement. As corporate responsibility leader, she has spoken… Continued

Cone Communications In continuing its high standard for CSR activities, in 2012 Cone Communications introduced a new approach called Corporate Social ReturnSM, which centers on measurable business, brand and societal impacts that yield benefits for… Continued

Winner: Cone Communications for Nestlé Waters North America – Reinventing Recycling through an Extended Producer Responsibility Model  In 2008, Nestlé Waters North America (NWNA) set an ambitious goal to double recycling rates for PET plastic beverage… Continued

Winner: Novartis International and Fishburn Hedges – Novartis and TED: inspiring associates to improve healthcare in Africa In its inaugural partnership with TED in 2012, Novaris International struck up a discussion with the great thinkers… Continued