Winner: Biosector 2 After his father, José Secada, succumbed to hepatitis C in 2011, Grammy Award-winning singer Jon Secada announced that he was participating in Hepatitis C-Toca El Tema, which translates to “to touch the… Continued
Corporate Social Responsibility
2013 PR Agency Elite Awards: Community Relations/Volunteer Programs
September 10th, 2013 by Matthew SchwartzWinner: Waggener Edstrom Worldwide Waggener Edstrom Worldwide has a longstanding commitment to contributing up to 1% annually of its total fee revenue to communities. But in 2012 Waggener Edstrom took its charitable efforts up a… Continued
2013 PR Agency Elite Awards: Marketing to Women
September 10th, 2013 by Lucia DavisWinner: Marina Maher Communications Marina Maher Communications was behind one of the most iconic, not to mention pro-women, campaigns to come out of the London 2012 Olympics: P&G’s “Thank You Mom” campaign. According to research… Continued
2013 PR Agency Elite Awards: Promotion of Firm
September 10th, 2013 by Matthew SchwartzCo-Winner: MWW When MWW founder, CEO and president Michael Kempner in 2010 spearheaded a management led buy-out from the Interpublic Group of Companies, the decision caused a surge of interest in the East Rutherford, N.J.-based… Continued
2013 PR Agency Elite Awards: Cause/CSR
September 10th, 2013 by Matthew SchwartzWinner: Cone Communications Boston-based Cone Communications specializes in corporate social responsibility, or CSR, which in the last several years has been creeping toward the top of the consumer agenda. A majority of Americans not only… Continued
2013 PR Agency Elite Awards: Advocacy
September 10th, 2013 by Matthew SchwartzWinner: Fraser Communications The mantra at Fraser Communications is “doing well by doing good.” For the past 14 years the PR agency has worked on advocacy campaigns in multiple areas, ranging from early literacy to… Continued
3 Critical PR Fundamentals for When Campaigns Cover Unusual Subjects
September 3rd, 2013 by Lucia DavisIndira Abidin has experience tackling PR campaigns rooted in topics not discussed in polite society. Read some takeaways from her work on “World Toilet Day.”
Bad News for Fast Food Corporations
August 29th, 2013 by Caysey WeltonReports have surfaced that a massive fast food protest will be staged next week around the country. Employees from McDonald’s, Wendy’s and Burger King are all expected to walk out of their jobs to voice concerns about poor treatment and unlivable wages.
LeanIn.org’s Promise
August 19th, 2013 by Tony SilberLate last week, Facebook COO Sheryl Sandberg’s foundation, LeanIn.org, got some negative media coverage. An editor from the organization posted a call on her Facebook page for unpaid interns. The criticism was immediate and furious.… Continued
Case Study: Nestle Waters North America Looks to Reinvent Recycling By Promoting Value of Extended Producer Responsibility
August 19th, 2013 by PRNEWSThe U.S. recycling rate has been holding at a paltry 34% for the past few years, according to the Environmental Protection Agency. What’s more, recyclable materials that are worth billions of dollars are still ending up in landfills each year.