Co-Winner: AT&T – Through the Eyes of a Phone – It Can Wait AT&T and FleishmanHillard teamed up to produce an emotional video that realistically depicts a texting-while-driving accident through the eyes of a smartphone. Beyond… Continued
Corporate Social Responsibility
CSR Awards: Workplace Innovation
April 7th, 2014 by Chris SeymourWinner: Entergy’s Power to Care Campaign The Power to Care is a resource for Entergy’s low-income customers. It is a long-standing program that provides assistance to the elderly and disabled who cannot pay their utility… Continued
CSR Awards: Volunteer Program
April 7th, 2014 by Chris SeymourCo-Winner: Oracle Volunteers Oracle Volunteers is a key component of the Oracle Corporate Citizenship program, enabling employees to achieve positive change in the communities where they live and work. The Oracle Volunteers program—established in 1991—… Continued
CSR Awards: Social Media Campaign
April 7th, 2014 by Chris SeymourCo-Winner: NBCUniversal – Share and Tell Each April, NBCUniversal celebrates Earth Week and uses it as an opportunity to bring green to its vast and diverse cross-company audience. For 2013, the company decided that, during… Continued
CSR Awards A-List: FleishmanHillard
April 7th, 2014 by Richard BrownellFleishmanHillard’s CSR practice helps clients seize the opportunities that flow from being a socially engaged and sustainable business. While the agency has been communicating clients’ social, environmental and financial leadership for decades, in 2007, FleishmanHillard… Continued
CSR Awards A-List: MSLGROUP
April 7th, 2014 by Richard BrownellMSLGROUP’s PurPle service is one of the fasting growing revenue streams in North America for the agency. PurPle was developed and launched at the right moment in the industry, as it was rooted in the… Continued
CSR Awards A-List: Weber Shandwick
April 7th, 2014 by Richard BrownellWeber Shandwick’s Social Impact team is a global offering that works with major corporations including Bank of America, Nike, Genentech, SABIC and more, to build strong communications platforms, and execute public, media and social engagement… Continued
New Sustainable Font, Ryman Eco, Promises to Save Money and Change How We Print
April 3rd, 2014 byAccording to Ryman, if we all switched to the new font tomorrow for everything we print, we would save more than 490 million ink cartridges and 6.5 million tons of Co2 emissions every year.
Top Programs from the 2014 CSR A-List
March 20th, 2014 by Richard BrownellThis year’s CSR A-List features top agencies and bold initiatives in the realm of corporate social responsibility.
Why is #NationalPancakeDay Trending on Twitter?
March 4th, 2014 byOn Tuesday, IHOP guests will be treated to a free short stack of pancakes in exchange for a suggested donation to charity.