Operating with purpose must be the lens through which every business decision is made, argues WE’s global CEO and founder Melissa Waggener Zorkin. While sticking to your values isn’t easy, the consequences of ignoring today’s societal issues are much greater. She offers highlights from recent research about purpose that aim to help communicators and leaders.
Corporate Social Responsibility
How Big Pharma Can Start to Heal Its Reputation In the Opioid Epidemic
April 25th, 2019 by Seth ArensteinThe opioid epidemic has touched one in three Americans, a new survey from NPR and Ipsos shows. In addition, pharma’s narrative about its role in the epidemic has failed to resonate with a significant majority of the American public. What steps should industry communicators take to rehabilitate pharma’s reputation with the public? Crisis communications provides a possible option.
PR News’ CSR and Nonprofit Awards Lunch: Tips, Tactics and Emotion
March 20th, 2019 by Seth ArensteinEach year PR News’ CSR and Nonprofits awards lunch is a pastiche of PR tips and tactics and emotion. The 2019 edition, held Friday, was jammed with takeaways and examples of PR using its vast tool kit to do good. We offer a few memories of the awards luncheon, which was held at Washington, D.C.’s historic National Press Club.
How the Co-Founder of 9/11 Day Learned to Trust His Gut
March 15th, 2019 by Justin JoffeEach year, PR News recognizes the leaders and campaigns creating the most social good at our CSR & Nonprofit awards luncheon. The 2019 event, hosted at the the National Press Club in Washington, D.C., saw… Continued
Research Shows Why Brands Should Take a Stand
March 6th, 2019 by Judith Rowland, FleishmanHillardThere’s more research showing CSR is no longer a nice-to-have, writes Judith Rowland of FleishmanHillard. Consumers expect brands to take stands on social issues or risk losing their business. And brands must walk the walk. The research found that 47 percent of engaged customers are less or not at all likely to purchase from companies whose business practices are inconsistent with their CSR promises.
Univision and Ben & Jerry’s Have Similar CSR Goals Yet Take on Issues in Very Different Ways
March 1st, 2019 by Seth ArensteinWith PR News’ CSR and Nonprofit Awards luncheon coming March 15, we look at two brands taking stands, though they do so with different philosophies and strategies.
How to Launch a Social Good Campaign
February 7th, 2019 by Sophie MaerowitzBrands must devote some of their business to the common good in an era when a majority of consumers demand ethical practices and value-based company missions. It’s in a communicator’s best interest to promote and champion the causes their company is a part of, building loyalty with audiences and improving trust among consumers. Here are four ways to build a successful social good program at your organization.
PR News to Celebrate Top CSR Efforts March 15 in DC
January 31st, 2019 by Justin JoffeA beach-ready bike safety campaign. A long-term commitment to Puerto Rico’s hurricane relief. A virtual reality experience to curb binge drinking. These are just a few of the campaigns championed by the finalists at PR News’ CSR awards, an elite group of brands that have spearheaded highly successful CSR campaigns and initiatives over the last year. PR News’ 2019 CSR winners will be celebrated at a luncheon ceremony on March 15 at the National Press Club in Washington, D.C.
Gillette’s Close Shave: New Ad Debuts a Brand Voice For Modern Times
January 15th, 2019 by Justin JoffeThis week Gillette launched “We Believe,” a timely screed against toxic masculinity that updates its decades-old tagline to “The Best Men Can Be.” Its former tagline is reframed as a question: “Is this the best a man can get?” With more than 4 million views already, the ad has audiences divided on whether or not the campaign is a genuine push for social good, an opportunistic rebranding, or both.
With $10M Gift to Address Climate Change, Patagonia Offers a Master Class in Thought Leadership
November 30th, 2018 by Sophie MaerowitzOn Nov. 28, Patagonia CEO Rose Mercario announced in a LinkedIn post that the company would be putting $10 million—the amount it received in tax returns following Trump administration tax cuts—toward alleviating the harmful effects of “human-caused climate disruption.” Here are some lessons learned from Patagonia’s initiative.