A beach-ready bike safety campaign. A long-term commitment to Puerto Rico's hurricane relief. A virtual reality experience to curb binge drinking
These are just a few of the campaigns championed by the finalists at PR News' CSR awards, an elite group of brands that have spearheaded highly successful CSR campaigns and initiatives over the last year. They've also made strides in human rights communications, excelled in environmental stewardship and set new precedents for sustainability initiatives in the PR business.
PR News' 2019 CSR winners will be celebrated at a luncheon ceremony on March 15 at the National Press Club in Washington, D.C.
Winners will be judged based on the strength of their research, the strategies they've implemented and the overall impact of their campaign on their communities.
The full list of CSR finalists is below. Profiles of each winner will be available following the ceremony in January.
Agency CSR A-List
- APCO Worldwide
- Burson Cohn & Wolfe
- Cone Communications/Porter Novelli
- Edelman - Business + Social Purpose
- FleishmanHillard
- RF|Binder - Tupperware Brands Sustainability Report; Extends Cultivating Confidence Initiatives, Makes Significant Environmental Progress and Investments
- Tiller, LLC
- VOX Global
- Weber Shandwick – Shaping Credible, Compelling Purpose Strategies
Corporate Professional of the Year
- Gina Clark, AmerisourceBergen
- Icema D. Gibbs, JetBlue
- Ron Loch, G&S Business Communications
- Chris Librie, Edelman
- Lori McFarling, Discovery Education's Annual Report
Annual Report
- BNY Mellon
- Comcast 2018
- SAS
- Workiva
Cause Branding Campaign
- 21st Century Fox - - “Love, Simon” Social Impact Campaign
- Bridgestone - Driving Great Futures: How Bridgestone Retail Operations is Helping Transport More Kids Safely to Out-of-School Programming
- City of Miami Beach - Don't Become/Cause a Chalk Line Bike Safety Campaign
- Easterseals Southern California - Changing the Way You See Disability
- Expert Link, Inc. - Psychic Source Kindness Initiative
- Matchfire - Life's Good: Experience Happiness
- PJ Lhuillier Group of Companies - 2017 READY: Cebuana Lhuillier’s Disaster Resilience Forum
- Planet Fitness - Judgement Free Generation
- T-Mobile Supports Team Rubicon with #HR4HR and #HatsOff4Heroes
Community Affairs
- Havas PR - Curiosity Cube Ignites Scientific Passion
- Mastercard with MilliporeSigma - Girls4Tech
- Principal Financial Group - Principal Charity Classic
- WWE Gives Back
Corporate-Community Partnership
- BlueCross BlueShield of Tennessee - Rallies Employees to Meet Community Need: “Neighbor to Neighbor Food Drive”
- Coca-Cola Turkey - Agriculture of the Future
- Oracle Corporation - Oracle & Design Tech High School Multimedia Campaign
- PJ Lhuillier Group of Companies - 2017 READY: Cebuana Lhuillier’s Disaster Resilience Forum
- PPG - COLORFUL COMMUNITIES Program
- Principal Financial Group - Principal Charity Classic
- Prudential Financial - Newark on the Rise: Changing the Narrative about one of America’s Most Underestimated/Underappreciated Cities
- Ruder Finn - Bayer Growing Walls Billboard Campaign
- Situation Project - Stimulating & Expanding the Imaginations of Students in our Local Communities
- Tata Consultancy Services and Discovery Education - Ignite My Future in School
- Weber Shandwick - BETTER CITIES FOR PETS Build Pet-Friendly Communities
Corporation
- Aflac - A 60-year old promise quacks to life
- Anthem Foundation - Creating a Healthier Generation of Americans
- Brillio - Supporting Technology in Education to Close the Digital Divide
- Constellation - E2 Energy to Educate
- Horizon Pharma + Perspectives Math & Science Academy - Impact Giving
- Lincoln Financial Group - The Power of Purpose
- Natural Grocers - Lady Bug Love Our Neighborhoods
- Raytheon - Creating a STEM Sea Change in the Southern Arizona Desert
- Warner Bros. Entertainment
- Wells Fargo - 2017 Holiday Food Bank Program
CSR on a Shoestring
- InkHouse - Report for America
- Western Vista Credit Union - Sharing a Solar Eclipse Beyond Our Borders
Diversity Communications
- City of Renton - 2018 Renton Multicultural Festival
- Flowers Communications Group - Building Leaders Through Backpacks
- HP Inc. - Reinvent Mindsets
- Intrepid Group - Integrated Annual Report
- IW Group, Inc - Jack Daniel's Country Cocktails: Flavors of Pride
- JetBlue - Fly Like a Girl
- United Technologies - Journey to Space: Former Astronaut Joan Higginbotham on STEM, Sustainability and More
Employee Relations
- Bank of America - My Environment: Empowering Employees as Stewards of Environmental Change
- Golin - Humana CSR Roadshow
- Merck for Mothers & Marina Maher Communications - Merck for Mothers Ambassador Program
- Principal Financial Group - The Facing Project
Environmental Stewardship
- City of Miami Beach - Watch Out for The Little Ones
- Constellation - E2 Energy to Educate
- Havas PR - Global Climate Action Summit 2018: Sparking Global Conversations Around Climate Change
- Landis Communications Inc. - Environmental Stewardship: Save the Redwoods League: Centennial Celebration
- the decker royal agency - JoinTrafalgar
- United Technologies - Santa Fe Springs Water Savings
Event CSR/Green Focus
- Centre for Sustainability and Excellence - Educating and Qualifying 1500 Leaders from FT 500 firms and government organizations in Sustainability
- DTE Energy - MIGreenPower/Detroit Red Wings Green Month
- ENGIE Insight - Coast to Coast Sustainability Tour
- PJ Lhuillier Group of Companies - 2017 READY: Cebuana Lhuillier’s Disaster Resilience Forum
- Porter Novelli – Adoptafest: “The biggest adoption campaign in Mexico”
- Russell Harris Event Group - FOX TCA Event
Facebook Communications Campaign
- Aflac - Advancing the National Discussion on Childhood Cancer
- Gildan - You/We Campaign
Green PR Campaign
- 21st Century Fox - “The X-Files” Green Production
- City of Miami Beach - Keep MB Clean
- City of Miami Beach - MB Suncare Free Dispenser Program
- Hilton - Travel with Purpose: Where Responsibility and Hospitality Meet
- T-Mobile - Magenta Goes Green to #CleanUpWireless
Media Relations
- Aflac - My Special Aflac Duck
- Allison+Partners - Samsung Solve for Tomorrow Contest
- Cone Communications - FIRST Championship 2018
- Havas PR with MilliporeSigma - Curiosity Cube Ignites Scientific Passion
- Havas PR - Global Climate Action Summit 2018: Sparking Global Conversations Around Climate Change
Nonprofit/Corporate Partnership
- ESPN/MLB/X Games - Shred Hate
- Girl Scouts of the USA + Raytheon - Bridging the Gender Gap in Computer Science and Cybersecurity
- Planet Fitness - Judgement Free Generation
Philanthropy & Human Rights Communications
- AbbVie - Partnership with Ronald McDonald House Charities: Providing Comfort and Support to Sick Children and their Families
- Delta Air Lines - #GetOnBoard Campaign to Fight Human Trafficking
- HEINEKEN México - Servimos agua, servimos a México
- Northwestern Mutual - Giving Gallery: Community in Process
Product Design/Redesign
- Aflac - My Special Aflac Duck
- C&A - The world's most sustainable T-shirt and Jeans
Social Good
- Brillio - Bringing Smiles
- Drug Enforcement Administration and Discovery Education- Operation Prevention
- Cisco - Networking Academy: The Stories of Soso and Chen
- City of Miami Beach - Don't Become/Cause a Chalk Line Bike Safety Campaign
- Getty Images - Repicture
- 100x35JetBlue - An Immediate and Long-Term Commitment to Puerto Rico Hurricane Relief
- Matchfire - Life's Good: Experience Happiness
- Regeneron - Science Talent Search, a program of the Society for Science & the Public
- Valley Forge Tourism & Convention Board - Valley Forge Revolutionary 5-Mile Run
- WWE Gives Back
Social Media Campaign
- AbbVie - #AbbVieGivesBack
- City of Miami Beach - Keep MB Clean
- Havas PR - Global Climate Action Summit 2018: Sparking Global Conversations Around Climate Change
- Marina Maher Communications - Merck for Mothers | REVERSE
Stakeholder Engagement
- AbbVie - From Relief to Resilience: AbbVie Supports Hurricane Relief in Puerto Rico
- Total Quality Logistics - Open Choice Giving Leads to Record Engagement
Sustainability/CSR Report
- Astellas + Burson Cohn & Wolfe- Astellas Americas 2017 CSR Report Card
- California State Teachers' Retirement System - Global Stewardship at Work
- Capital Power - Going beyond...
- Aflac delivers more than a promise
- Merck & Co., Inc.
- National Hockey League - 2018 NHL Green Sustainability Report
- PepsiCo – Performance with Purpose
- Samsung Austin Semiconductor, LLC
- Tupperware Brands - Extends Cultivating Confidence Initiatives, Makes Significant Environmental Progress and Investments
- Yum! Brands - 2017 Global Citizenship & Sustainability Report
Video Initiatives
- 21st Century Fox - The Scully Effect
- Aflac - My Special Aflac Duck
- Marina Maher Communications - Merck for Mothers | REVERSE
- Taylor - Diageo’s “Decisions: Party’s Over” Binge Drinking Virtual Reality Experience
Volunteer Program
- AbbVie - SEEKing a New Generation of Scientists
- AbbVie - Week of Possibilities: Celebrating 5 Years of Impact
- AIHA - IHHeroes Professional Outreach Campaign
- Anthem Foundation / Anthem Associates - Serving and Strengthening Our Communities
- Brillio - Bringing Smiles
- KFC Global - Global Annual Acts of Colonel-ness
- Mastercard - Girls4Tech
- Smile Brands Inc.