Corporate Social Responsibility

The PRNEWS staff comes across many examples of brand advertising and communications every day. We have compiled a weekly assessment, with staff members providing their choices of the most notable, good or bad. We hope these brief examples will provide a learning experience about what works and what to avoid.

Shanghai Disneyland reopened today, with plenty of eyes watching. As parts of the world attempt to emerge from lockdown and stay-at-home orders, onlookers wonder how opening the gates to large destinations like Disneyland will unfold,… Continued

The coronavirus has shined a spotlight on heretofore unheralded people and things. Cleaning and transport staff, fast-food and supermarket workers now are essential employees. Finally. Also essential are healthcare workers, some of whom have ascended… Continued

With reopening touching so many industries, there is no one-size-fits-all communications strategy. But communicators will be left holding the mic, responsible for over-communicating policies and practices to employees, customers and other stakeholders. Here are tips to help.

The travel industry undoubtedly took a huge hit with the onslaught of COVID-19, so communicators reassessed messaging to address customer concerns and provide assurance. While uncertainty looms around this new normal, brands look to guide customers with a steady hand for any future travel needs. 

The PPP loan program was supposed to help small businesses that the coronavirus ravaged. How, then, did ‘small businesses’ like the Los Angeles Lakers, Ruth’s Chris Steakhouse and AutoNation apply for and receive money?

In the decades since the environmental awareness holiday was launched, numerous organizations have tied the spring months to environmental sustainability and stewardship initiatives. Whether pledging to reduce an organization’s environmental impacts, investing in fossil fuel alternatives or teaching kids the importance of conservation, just about every kind of organization has an “in” on climate action. For inspiration, here are three Earth Day communications highlights.

A trio of PR pros provides answers to a slew of questions asked during our free webinar about communicating and pitching during the pandemic. Not surprisingly, many of the basics of PR before coronavirus hit continue to be important.

Despite the overwhelming demand on certain industries, customer service remains a reputation maker, good or bad. Fortunately, we found the basics of good customer service communications prior to the pandemic remain constant. Add to them even more than normal emotion and understanding.

Since brands are trusted more than politicians, this dark moment is an opportunity for them to shine, argues creative director Mark Sorensen. He offers several ways brands and their leaders can help direct the public to do the right thing, proving that capitalism cares about more than profits.