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Former CIA Speechwriter Urges Clear, Pithy Speeches and Avoiding Jokes in Virtual Settings

September 23rd, 2022 by

We jumped at the chance of questioning Prosek’s new SVP Johnny Chavkin. One of his best tips is about process: Build relationships with gatekeepers around those you’re writing speeches for, he says. They’ll give you very useful material and insight.

How to Make Sure Corporate ESG Strategy Appeals to Younger Generations

September 22nd, 2022 by

Technology firms must attract young investors and talent, who sometimes use ESG ratings as guidance. Making such ratings transparent is key.

As in the Business Sector, Preparation is Essential for Nonprofits Navigating PR Crises

September 22nd, 2022 by

As in the business world, the best way nonprofits can withstand a PR crisis is through preparation. Here are several options that will help.

US Climate Bill has Myriad Opportunities for PR, But SEC Proposal is Danger for Greenwashers

September 6th, 2022 by

In mid-August, Congress approved President Joe Biden’s Inflation Reduction Act (IRA), which includes $369 billion in investments for climate change and related issues. IRA’s arguably the largest climate bill in the country’s history. As a result, PR pros are wondering what IRA means, both for companies that have undertaken environmental activities and those getting started.

‘Quiet Quitting’ Yields Loud Consumer Engagement and Posts on Social in August

September 6th, 2022 by

There were no social posts on Twitter, Facebook or Instagram mentioning “quiet quitting” in previous years. In August 2022, however, there were over 2.1k posts, 1.4 million actions, and 1.5 million video views among brands, publishers, and influencers on these platforms

The Long and Short of Crisis: It’s the Drips that will Kill You

September 6th, 2022 by

The advantages of promptly addressing PR crises are apparent. Yet, some people and their companies just don’t learn.

Boiling Down Communication to Two Questions: ‘Who is the Audience? What is the Message?’

September 1st, 2022 by

Former Amazon communicator Peter Kadushin, now a VP at Trident DMG, talks about his two-part communication philosophy.

Remembering a Pioneer Who Elevated Hispanic/Latino Communities’ Visibility in Media

September 1st, 2022 by

The legacy of Esther Renteria helps raise awareness of a continuing issue: low levels of Hispanic/Latino representation in PR and media.

Happy Ethics Month: 40% of Consumers Don’t Trust You with their Data

August 31st, 2022 by

How data is used and who is using it, where it is shared and for what purposes, among myriad other questions, raise concerns of critical importance for communication pros about accuracy, integrity and informed decision-making.

A Guide to Conducting a 12-Point Social Media Strategy Audit

August 26th, 2022 by

We offer a guide to conducting a basic, 12-point social media audit that uses empirical data and interpreted evaluation.