Stories by Jennifer Risi

Business decision - Modern businessman standing in front of signpost showing different directions. Career uncertainty, choices, and unknown future concept. Vector illustration.

Play, Pivot or Pause? The Road to Success During a Downturn

May 8th, 2023 by

Is it wise to spend money on PR during an economic downturn? If we’re in the midst of economic uncertainty, shouldn’t the obvious answer be to pause spending? The clear answer is NO.

pen, calculator and paper with graph

Amid Economic Uncertainty, Brands Must Keep DEI Budgets Top of Mind

March 8th, 2023 by

Cutting back on DEI budgets will not provide significant cost savings during economic uncertainty. For most companies, DEI budgets pale in comparison to other departments. Instead, our author provides other cost-savings measures.

Recession and Covid Fears Linger, Yet PR Can Thrive in 2023

January 30th, 2023 by

We are in uncertain times as recession loom, as does Covid, yet demand for thoughtful communication is rising. Our author is optimistic. Now’s the time for providing expertise on DEI and expanding capabilities of your business and employees, she argues.

Why DEI is the Thread that Helped Grow an Agency

July 26th, 2022 by

A former senior agency pro argues the best route for companies begins with DEI. Adding it later won’t work, she writes.

And We’re Back! What Hasn’t Changed Since Pre-Pandemic Cannes 

June 15th, 2022 by

We’re back at Cannes Lions after several years of being away and I’m feeling ambivalent. Whenever we return to places that we haven’t experienced since the pandemic, we tend to compare our experiences to a… Continued

Introduction to Nation Branding and Crisis Communications

December 22nd, 2015 by

Much like a corporation building up its brand, countries need to position themselves in a particular niche and then build a global PR campaign to communicate that branding.

How Strategic Communications Can Define Corporate Reputation

November 18th, 2015 by

PR is inherently a tool for building a great reputation, and a strong corporate reputation is increasingly a PR responsibility.

Creativity in Strategic Communications

October 21st, 2015 by

PR communicators must find the benefits of a brand in its emotional place in the lives of customers. But how do you infuse creativity into a strategic campaign?

How Strategic Communications Drives Business Outcomes

September 16th, 2015 by

A well-conceived communications strategy drives business outcome and the return on investment delivers in ways that surprise even the most hardened business executives.

5 Skills For Better Strategic Communications

August 19th, 2015 by

Here are some tips that are not only helpful for those in PR, but are mandatory to compete in today’s workplace as a good manager and successful employee.