Is it wise to spend money on PR during an economic downturn? If we’re in the midst of economic uncertainty, shouldn’t the obvious answer be to pause spending? The clear answer is NO.
Stories by Jennifer Risi
Play, Pivot or Pause? The Road to Success During a DownturnMay 8th, 2023 by Jennifer Risi
Amid Economic Uncertainty, Brands Must Keep DEI Budgets Top of MindMarch 8th, 2023 by Jennifer Risi
Cutting back on DEI budgets will not provide significant cost savings during economic uncertainty. For most companies, DEI budgets pale in comparison to other departments. Instead, our author provides other cost-savings measures.
Recession and Covid Fears Linger, Yet PR Can Thrive in 2023January 30th, 2023 by Jennifer Risi
We are in uncertain times as recession loom, as does Covid, yet demand for thoughtful communication is rising. Our author is optimistic. Now’s the time for providing expertise on DEI and expanding capabilities of your business and employees, she argues.
Why DEI is the Thread that Helped Grow an AgencyJuly 26th, 2022 by Jennifer Risi
A former senior agency pro argues the best route for companies begins with DEI. Adding it later won’t work, she writes.
And We’re Back! What Hasn’t Changed Since Pre-Pandemic CannesJune 15th, 2022 by Jennifer Risi
We’re back at Cannes Lions after several years of being away and I’m feeling ambivalent. Whenever we return to places that we haven’t experienced since the pandemic, we tend to compare our experiences to a… Continued
Introduction to Nation Branding and Crisis CommunicationsDecember 22nd, 2015 by Jennifer Risi
Much like a corporation building up its brand, countries need to position themselves in a particular niche and then build a global PR campaign to communicate that branding.
How Strategic Communications Can Define Corporate ReputationNovember 18th, 2015 by Jennifer Risi
PR is inherently a tool for building a great reputation, and a strong corporate reputation is increasingly a PR responsibility.
Creativity in Strategic CommunicationsOctober 21st, 2015 by Jennifer Risi
PR communicators must find the benefits of a brand in its emotional place in the lives of customers. But how do you infuse creativity into a strategic campaign?
How Strategic Communications Drives Business OutcomesSeptember 16th, 2015 by Jennifer Risi
A well-conceived communications strategy drives business outcome and the return on investment delivers in ways that surprise even the most hardened business executives.
5 Skills For Better Strategic CommunicationsAugust 19th, 2015 by Jennifer Risi
Here are some tips that are not only helpful for those in PR, but are mandatory to compete in today’s workplace as a good manager and successful employee.