Stories by Jennifer Risi

Is it wise to spend money on PR during an economic downturn? If we’re in the midst of economic uncertainty, shouldn’t the obvious answer be to pause spending? The clear answer is NO.

Cutting back on DEI budgets will not provide significant cost savings during economic uncertainty. For most companies, DEI budgets pale in comparison to other departments. Instead, our author provides other cost-savings measures.

We are in uncertain times as recession loom, as does Covid, yet demand for thoughtful communication is rising. Our author is optimistic. Now’s the time for providing expertise on DEI and expanding capabilities of your business and employees, she argues.

A former senior agency pro argues the best route for companies begins with DEI. Adding it later won’t work, she writes.

We’re back at Cannes Lions after several years of being away and I’m feeling ambivalent. Whenever we return to places that we haven’t experienced since the pandemic, we tend to compare our experiences to a… Continued

Much like a corporation building up its brand, countries need to position themselves in a particular niche and then build a global PR campaign to communicate that branding.

PR is inherently a tool for building a great reputation, and a strong corporate reputation is increasingly a PR responsibility.

PR communicators must find the benefits of a brand in its emotional place in the lives of customers. But how do you infuse creativity into a strategic campaign?

A well-conceived communications strategy drives business outcome and the return on investment delivers in ways that surprise even the most hardened business executives.

Here are some tips that are not only helpful for those in PR, but are mandatory to compete in today’s workplace as a good manager and successful employee.