Though some progress has been made in the way brands incorporate DEI, our author outlines three actions that remain crucial today in driving real inclusion.
Stories by Jennifer Risi
Is it wise to spend money on PR during an economic downturn? If we’re in the midst of economic uncertainty, shouldn’t the obvious answer be to pause spending? The clear answer is NO.
Cutting back on DEI budgets will not provide significant cost savings during economic uncertainty. For most companies, DEI budgets pale in comparison to other departments. Instead, our author provides other cost-savings measures.
We are in uncertain times as recession loom, as does Covid, yet demand for thoughtful communication is rising. Our author is optimistic. Now’s the time for providing expertise on DEI and expanding capabilities of your business and employees, she argues.
We’re back at Cannes Lions after several years of being away and I’m feeling ambivalent. Whenever we return to places that we haven’t experienced since the pandemic, we tend to compare our experiences to a… Continued
Much like a corporation building up its brand, countries need to position themselves in a particular niche and then build a global PR campaign to communicate that branding.
PR is inherently a tool for building a great reputation, and a strong corporate reputation is increasingly a PR responsibility.
A well-conceived communications strategy drives business outcome and the return on investment delivers in ways that surprise even the most hardened business executives.