Stories by Tai Nichols

Seasoned public relations professionals share firsthand insights on the invaluable impact of PR association membership. From networking to professional development, examine the essential role these associations play in shaping successful careers.

Learn how the Public Relations Society of America (PRSA) and the PR Council are addressing the needs of communication professionals in the digital age.

Learn how communications professionals craft effective social media policies that balance brand integrity and employee freedom.

Continuously developing your skills is a necessity–especially in the rapidly-changing world of communications. However, the cost of formal education and training programs can sometimes be a barrier. Fortunately, there’s a wealth of free resources available for communicators. 

Learn how e.l.f. Cosmetics revolutionizes content creation for brand engagement, disrupting norms through engaging moments.

Create a culture of belonging, offer professional development, provide equitable compensation, and build inclusive teams to sustain a diverse retention programs and drive positive change in communications.

B-roll reinforces a brand’s identity and helps tell compelling stories. Our experts share insights on using B-roll in PR campaigns.

In this article, we cover insights shared by industry experts, Brandi Sims and Kalli Combs, to highlight key considerations that brands should contemplate before jumping onto the Spill bandwagon.

As new graduates enter the realm of public relations, both they and their new organizations face unique challenges and opportunities. We reached out to two communications professionals for their valuable insights and tips for this transition. Here’s what they had to say.

PRNEWS sought the expertise of two seasoned social media professionals, to shed light on factors to consider and strategies to employ when sunsetting a social media account.