Stories by Tai Nichols

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Sophia Marshall of Comcast Shares Internal Communications Strategies During Crisis

March 22nd, 2023 by

In this brief Q&A, we caught up with Sophia Marshall, SVP of Communications, Comcast to discuss internal and external communications during a crisis.

This colorful flat illustration depicts digital accessibility, a design of technology products or environments helping people with various disabilities use of the service, product or function

How Your Brand’s Digital Accessibility Can Impact its Reputation

March 14th, 2023 by

In this brief Q&A, we caught up with Matisse Hamel-Nelis, VP of Communications, AbleDocs to discuss how a brand’s digital accessibility can impact its reputation.

Vector illustration in flat simple style with characters - influencer marketing concept and referral loyalty program

How the Ad Council Vets Influencers and Measures their Impact on Campaigns

February 27th, 2023 by

Ahead of the PRNEWS Influencer Marketing virtual seminar, we caught up with speaker Elena Havas Taylor, Director, Creators for Good, Ad Council to discuss vetting influencers and measuring their impact.

How a Reporter Pivots in the Changing Media Landscape

November 21st, 2022 by

The need to be first with a story and be a one-stop shop pressures journalists and media outlets. Here’s how reporter Jeremy Bauer-Wolf, who’ll speak at our Media Relations Virtual Summit Dec. 7, adapts.

How Leaning into Data Helps OkCupid Differentiate Itself When Pitching

October 21st, 2022 by

OkCupid’s global communication chief Michael Kaye discusses how the company uses data as a media-pitching tool.