Almost every company has been there: a partner, otherwise completely unknown to your end consumer, plays a critical role in the trust, reputation and relationship cultivated with that client or customer. But what happens when that unseen, and most likely unfamiliar, third party entity faces its own crisis that precludes it from meeting the expectations of your stakeholders?
Stories by Andrew Moyer
President Biden’s vaccine mandate may be finalized next week. To get ready, corporate PR pros should establish regular, transparent communication now.