Stories by Kayla Hannemann

A graphic of question marks provides the background art for our PRNEWS Explainer series which today asks what is an audience?

Explainer: A Guide to Integrated Marketing Communications

January 31st, 2024 by

IMC, also referred to as integrated marketing or integrated marketing communications, is a holistic approach to communication in which unified messages are shared across multiple channels. Our author breaks down the concept in the latest installment of our Explainer series.

Barbie logo

Communications Lessons from the Barbieverse

July 24th, 2023 by

Chances are you’ve seen one of the countless activations promoting Greta Gerwig’s movie, “Barbie.” So, what can communicators learn from this awe-inspiring work and how can it help your brand?