Winner: U.S. Holocaust Memorial Museum 20th Anniversary National Tour & Tribute
Working with PR partner Edelman and event planning partner AgencyEA, the U.S. Holocaust Memorial Museum created a multifaceted, multichannel awareness campaign that ensured its 20th anniversary would be more than a single moment in time. Anchored by a two-day National Tribute in Washington, D.C., and featuring a four-city National Tour, the campaign married the museum's historical roots with relevance for the future.
To raise the museum's visibility in key markets, the National Tour took place in four cities with the highest survivor populations (Boca Raton, Los Angeles, New York, Chicago) and featured a full day of free, educational programming. In April 2013, a two-day National Tribute in D.C. served as a capstone.
Awareness was driven by an ad campaign, a New York Times profile, an online hub for the anniversary and a media engagement program that resulted in local media saturation and national coverage. The museum secured 654 print and broadcast media placements, and more than 10,550 people attended the National Tour and Tribute events.
Honorable Mentions:
- Nasher Sculpture Center - Nasher Xchange
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- Pollock Communications - ASH and Hypertension Research Awareness Campaign
- SelectHealth - Select 25
- St. Vincent de Paul Society - Vinnies CEO Sleepout
- U.S. Small Business Administration - 50th Anniversary, National Small Business Week 2013
- Volunteers of America - After the Uniform “Facing the Invisible Wounds of War”
- Weber Shandwick on behalf of ExxonMobil - Mickelson ExxonMobil Teachers Academy