Co-Winner: NAMI – You Are Not Alone On Oct. 1, 2012, with a budget of zero dollars the National Alliance on Mental Illness (NAMI) launched its “You Are Not Alone in this Fight” (YANA) year-end… Continued
Latest Posts
2013 Platinum PR Awards: Branding
October 15th, 2013 by Chris SeymourWinner: Hanna Lee Communications – The World’s Most Talked About and Most Profitable Bar Opening: The Dead Rabbit, a ‘Gangs of New York’ Style Cocktail Saloon Hanna Lee Communications conducted a successful branding campaign by… Continued
2013 Platinum PR Awards: Online Communication + SEM/SEO Initiatives
October 15th, 2013 by Chris SeymourCo-Winner: JPA Health Communications – The Melanoma Research Foundation The Melanoma Research Foundation (MRF), the largest independent organization dedicated to advancing research around the prevention and treatment of melanoma, saw a need to reach more… Continued
2013 Platinum PR Awards: Speeches
October 15th, 2013 by Lucia DavisWinner: Ogilvy Public Relations – We-Vibe: Sexual Health Headlines the Consumer Electronics Show for the First Time Each year, more than 120,000 people from around the globe come to Las Vegas, Nev., to attend the… Continued
2013 Platinum Hall of Fame Inductees
October 15th, 2013 by Steve GoldsteinPR News celebrated the 2013 inductees into its Platinum Hall of Fame at the Platinum PR Awards luncheon on Oct. 15, 2013 at New York’s Grand Hyatt. The Platinum Hall of Fame honors campaigns that… Continued
2013 Platinum PR Awards: Twitter Campaign
October 15th, 2013 by Lucia DavisWinner: Weber Shanwick for Unilever N. America – Clear Scalp & Hair Beauty Therapy Twitter Launch Unilever teamed up with Weber Shandwick to launch a revolutionary line of shampoos and conditioners on Twitter. To publicize… Continued
2013 Platinum PR Awards: Video Program
October 15th, 2013 by Caysey WeltonWinner: Marina Maher Communications – P&G builds consumer loyalty during the London 2012 Olympics by thanking moms everywhere for doing the hardest and best job in the world There’s no Olympic medal for being a… Continued
2013 Platinum PR Awards: Press Release
October 15th, 2013 by Chris SeymourWinner: Singer Associates Public Affairs/Public Relations – The $70 Million Press Conference Sometimes a simple and well-crafted press release can be one of the most effective forms of communication for a PR campaign. After Singer… Continued
2013 Platinum PR Awards: Website Marketing
October 15th, 2013 by Matthew SchwartzWinner: Hilton Hotels & Resorts – Vacationitis Hilton Hotels & Resorts is one of the most recognizable brands in the world. For business travelers of every stripe the hotel chain is synonymous with quality. But… Continued
2013 Platinum PR Awards: Multicultural Campaign
October 15th, 2013 by Chris SeymourCo Winner: Weber Shandwick—Pepsi Next: Wheel of Levy Following the successful launch of Pepsi NEXT in 2012, which reached $110 million in sales during the first nine months, Pepsi NEXT kept its unbelievable momentum going… Continued