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Here’s the story of how a nonprofit was able to gain control of the message during a time of challenge and exceed its goals.

Winner: U.S. Holocaust Memorial Museum 20th Anniversary National Tour & Tribute Working with PR partner Edelman and event planning partner AgencyEA, the U.S. Holocaust Memorial Museum created a multifaceted, multichannel awareness campaign that ensured its… Continued

Winner: American Cleaning Institute 2013 Sustainability Report As a nonprofit trade association representing U.S. cleaning product makers and suppliers, the American Cleaning Institute (ACI) uses its Sustainability Report as an opportunity to highlight its  commitment… Continued

Winner: The Asian Art Museum – Operation: Lost Warrior San Francisco’s Asian Art Museum kicked off its 10th year in its Civic Center location with an exhibition from one of the greatest archaeological discoveries: China’s Terracotta… Continued

Winner: Weber Shandwick with Reboot – Taking a Tech Detox: National Day of Unplugging The American Psychiatric Association considers internet addiction an official mental health disorder. That’s why nonprofit Reboot developed the National Day of Unplugging,… Continued

Winner: SKDKnickerbocker for the Respect for Marriage Coalition – The Opportunity for Historic Change: Building National Support for Marriage Equality In December 2012, the U.S. Supreme Court announced that it would hear arguments in United States v.… Continued

Winner: Allstate Insurance Company  –  Giving Campaign – What do you heart? Since 1996, Allstate and its employees and agency owners have donated more than $87 million to charities across the U.S. through the annual… Continued

Winner: Consumer Electronics Association – GreenerGadgets.org The Consumer Electronics Association’s website GreenerGadgets.org is focused on increasing awareness of electronics recycling and the energy efficiency of electronics, one of the industry’s primary goals. GreenerGadgets.org is an online… Continued

Winner: Airlines for America – Don’t Ground America It was shaping up as the mother of all delays: The Federal Aviation Administration last April notifying Airlines for America (A4A) and airline carriers that furloughs of… Continued

Winner: Health Partners Plans – Doing It Right  Health Partners, a 30-year-old nonprofit, managed care company, was eager to differentiate itself in the healthcare marketplace. In 2012 the company’s medical plans included Health Partners (a… Continued