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2010 NonProfit PR Awards: Branding/Re-Branding Campaign

November 3rd, 2010 by

Winner: Ogilvy Public Relations Worldwide – Planned Parenthood: “Someone you know…We’re Here” Seizing on an uptick of support for its efforts to defeat parental notification initiatives for abortions from those who normally don’t support its activities,… Continued

2010 NonProfit PR Awards: Member and/or Volunteer Campaign

November 3rd, 2010 by

Winner: Jones Public Affairs – Breast Cancer M.A.P. Project After a medical report confirmed a positive link between survival of cancer with emotional and social support for people with cancer, the Cancer Support Community (CSC) created… Continued

2010 NonProfit PR Awards: Blog

November 3rd, 2010 by

Winner: SPI: The Plastics Industry Trade Association SPI determined the best way to get the Millennial generation (people ages 18-29) to see the benefits of plastics in an environmentally sustainable world was to speak to them… Continued

2010 NonProfit PR Awards: Website

November 3rd, 2010 by

Winner: AICPA – Start Here, Go Places Web site If you’re looking to get students excited about accounting, why not take a page from the video gaming world? The American Institute of Certified Public Accountants (AICPA)… Continued

2010 NonProfit PR Awards: Media Relations

November 3rd, 2010 by

Winner: National Football League – NFL ‘A Crucial Catch’ Breast Cancer Awareness Campaign The National Football League may seem like an unlikely partner for Breast Cancer Awareness. But with a million women watching the games, the… Continued

2010 NonProfit PR Awards: Association/Nonprofit Team of the Year

November 3rd, 2010 by

Winner: Kaiser Permanente Kaiser Permanente built upon its reputation for leadership in healthcare in 2009 with a number of high-profile campaigns, including a partnership with Eating Well to promote KP’s commitment to farmers’ markets and sustainable… Continued

2010 NonProfit PR Awards: Video/Podcast

November 3rd, 2010 by

Winner: Institute of Food Technologists (IFT) – 2010 A Day in the Life of a NASA Food Scientist To educate students, teachers, the media and the general public about the food science and the technology profession,… Continued

2010 NonProfit PR Awards: Marketing

November 3rd, 2010 by

Winner: Legacy – Truth Tour 2009-2010 In its 11th season, the truth Orange Summer Tour successfully educated and engaged teens by delivering bold, thoughtful anti-smoking messages around the country and through a barrage of media outlets.… Continued

2010 NonProfit PR Awards: Annual Publication

November 3rd, 2010 by

Winner: Legacy Foundation – Legacy Progress Report: The Voices of Change With the publication of its 2009 annual report, Legacy Foundation achieved its goals of highlighting its accomplishments over the past two years, marking its 10-year… Continued

2010 NonProfit PR Awards: Use of Twitter

November 3rd, 2010 by

Winner: The New York Public Library – Twitter Success Through a Coordinated Staffing Model The New York Public Library increased its online presence and website visits through its @nypl Twitter handle. NYPL ran Twitter campaigns, such… Continued