Latest Posts

Our regular weekly look at trends, tips, tactics and personnel moves in the PR and communications industry. This week we feature stories about Facebook’s new advertising features, an issue with TV networks’ spelling prowess and the best times and days to post on social media.

Many brands have added Facebook Live to their social media arsenals to give audiences a behind-the-scenes look at trade shows and events. But with live video, haste commonly creates waste. In pursuit of an insider experience one can easily disregard the time and preparation needed to ensure a live stream leaves a good impression.

Many job interviews end with the interviewer asking the candidate if he/she has questions. It’s best to use this opportunity to obtain important information. Topics to inquire about include the company’s culture, its salary/promotion review process and the structure of its work environment. After all, this is the time to figure out if the company is the right fit for you. On the other side of the table the interviewer is deciding if you will be a good employee.

So you’re writing keyword-rich copy in the inverted pyramid style, including backlinks and making sure all your pages have unique and clear titles? That’s great, but it’s only the tip of the iceberg when it comes to maximizing SEO potential. At the 2017 Social Shake-Up, Carolyn Shelby, SEO director at tronc, Inc., took the audience to school on all of the above, plus more key areas where communications pros have a blind spot.

Stockholders might literally own a brand, but employees—from the C-suite to the customer-service level—are the brand. This sense of unity and shared responsibility needs to be communicated up and down the line, over and over again. At the very least, basic kindness will take root in an organization—not a bad trait to have while the world hungers for the next trending story.

PR News recently asked its community to tell us who should be listed among the top game-changers of PR in the last few years. Here, we look at game-changer Serge Dumont, often called “the father of public relations in China.” Dumont established China’s first joint-venture PR consultancy, Beijing-based Interasia, in 1985, at just 25 years old, and has improved the global reach of Fortune 500 brands such as Nike, Rolls Royce and KFC ever since.

July is the six-month mark of the year, so it’s natural for forecasters to talk about trends to watch in the final half of the calendar. Our not-so-fearless prognosticator and blogger spent some of his July 4th thinking about what’s to come in PR and communications during the rest of 2017. Among the topics covered are AVEs, social media, storytelling, video, brand reputation, cyber and healthcare PR.

We asked thousands of communicators via PR News’ social platforms what they would do if they had an extra $250,000 in their budget. The answers were telling: while “more staff and training” was the #1 answer again, a few other ideas took on some weight, influencer relations and video being two of them.

If you followed this year’s sold-out Social Shake-Up Show online, you know the FOMO-inspiring tweets and posts were flying fast and furious. Here are a curated set of six tweets from the event—from attendee Kelly Stone, social media manager from CompTIA—showcasing some of her key takeaways, including the need to produce influencer guidelines, the value of vulnerability and why you should always put your followers first.

Sometimes you hear about a change being made in the name of optics and think “wow, how has that escaped an update for so long?” Such is the case with a section of the “Pirates of the Caribbean” ride at Disneyland Resort known as the “Wench Auction,” which features animatronic women characters tied together to be auctioned off for marriage to lusty buccaneers.